Sr. Manager, Digital Marketing (Paid Social & Programmatic)

Job Description

In this role, you will help customers feel good and look their best by adhering to our digital advertising principles: customer-led strategies, emotionally engaging content, performance-driven marketing, and collaborative partnerships. You'll lead your team to expand customer understanding, create meaningful connections, and drive full-funnel marketing strategies, all while fostering an operational excellence culture and delivering results. Success in this role requires proven leadership, effective communication, and a focus on achieving ambitious goals through scalable systems and innovative technologies.

A day in the life...

• Expand Our Customer Understanding & Reach: Lead your team to leverage a robust suite of 1st and 3rd party data within Paid Social and Programmatic channels to create a deep understanding of our customers.
   
• Create Meaningful Connections: Lead your team to develop personalized storytelling capabilities within Paid Social and Programmatic channels. You will focus on significantly advancing past an on-par approach to create more relevant offerings that emotionally connect with our customers.
   
• Optimize a Customer-Led, Full-Funnel Marketing Mix: Lead your team to drive customer-focused Programmatic and Paid Social programs and strategies. These strategies will engage customer segments with personalized and curated engagements within your channel based on our customer’s engagement with Nordstrom and channel capabilities.
   
• Develop an Operational Excellence Based Culture: Lead your team to create efficient, effective, and scalable systems (i.e., processes, tools, meetings, etc.). These systems will be rooted in technological advancements including a full adoption of automation and artificial intelligence.
   
• Deliver Results: Lead your team to deliver on weekly customer trips and sales targets within the media channels you support. This includes driving intra-week reporting and optimization to drive performance. Your focus will be on creating a streamlined and scalable approach to both delivering results and sharing insights on what is working and why.

You own this if you have...

• 9+ years of digital advertising experience.
• Bachelor's or master's degree in related field or equivalent working experience
• 3+ years of leading a team that delivers results, ideally a team that drives $900M+ in demand.
• 1+ years of managing people leaders.
• A proven track of developing, implementing, and managing comprehensive Paid Social and Programmatic Media strategies that align with our goals and understanding of customer segmentation, targeting, and personalization to drive overall business goals.
• A proven track of working within digital advertising platforms (social platforms, DSPs, analytics tools, etc.) and leveraging the robust data sets within them to analyze performance, provide strategic recommendations, and manage and optimize budget across tactics and channels.
• A proven track record of delivering a clearly democratized and aligned upon why across your team with a clear roadmap on how to achieve priorities.

#LI-Hybrid

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. 

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Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

Pay Range Details

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Washington: $110,000-$210,000 annuallyThis position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf