About Justrite Safety Group
At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.
As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion.
The Contribution You’ll bring to this Role:
The Senior Manager, Digital Ads at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels—translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation. Blending hands-on campaign execution with strategic experimentation, the role focuses on continuously improving full-funnel performance through rigorous analysis, testing, and collaboration. Ideal candidates are excited by accountability, thrive in a performance-oriented environment, and are eager to use advanced analytics and AI-powered tools to uncover insights. This position reports to the VP Marketing & Digital Growth.
About the Team:
Our ECommerce team is at the forefront of driving digital growth and creating seamless online experiences for our customers. We manage and optimize our online platforms, digital marketing initiatives, and marketplace partnerships to ensure our products are accessible whenever and wherever customers shop. With a focus on data-driven decision-making, innovation, and collaboration, the team works across functions to enhance the customer journey, strengthen brand presence, and deliver measurable business results. Always forward-looking, the E-Commerce team plays a critical role in shaping our digital strategy and positioning us for long-term success in an evolving marketplace.
What You’ll Do at Justrite:
- Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc
- Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools
- Oversee retail media network spend in key retailers including Amazon.
- Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
- Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes.
- Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS.
- Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting.
- Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
- Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies.
- Leverage AI to craft and optimize copy, content and iterative tests.
- Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings
- Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.
- Partner with analytics and Martech to implement effective tagging, tracking, and measurement.
- Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth.
- Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns.
Your Skills and Expertise:
To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:
- 5-7+ years of experience in paid media/performance marketing
- 3-5+ years of experience in ads and commercial analytics
- Experience owning the paid media approach and execution for an ecommerce brand
- Experience driving successful lead generation in a B2B environment
- Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
Additional qualifications that could help you succeed even further in this role include:
- Experience in Pacvue Advertising a plus
Benefits:
Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You’ll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs.
Your financial future is secure with our 401K plan, complete with a company match, and you’re protected with company-paid short and long-term disability insurance. To ensure you’re at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.
Why Choose Justrite Safety Group?
As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.
Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 5-7+ years of experience in paid media/performance marketing
- 3-5+ years of experience in ads and commercial analytics
- Experience owning the paid media approach and execution for an ecommerce brand
- Experience driving successful lead generation in a B2B environment
- Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
- Experience with Pacvue Advertising
Justrite Safety Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Justrite Safety Group and has not been reviewed or approved by Justrite Safety Group.
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Healthcare Strength — Health coverage includes multiple medical plan options, dental, vision, prescription benefits, wellness support, and mental health resources. Benefits are widely characterized as strong and comprehensive.
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Retirement Support — A 401(k) with company match, including a Safe Harbor structure, is provided alongside company-paid disability and life insurance. Retirement offerings are positioned as a robust component of total rewards.
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Leave & Time Off Breadth — Vacation accrual, personal time, paid holidays, and paid parental leave are part of the package. Time-off provisions span multiple leave types beyond basic vacation.
Justrite Safety Group Insights
What We Do
Justrite Safety Group (JSG) manufactures and provides industrial safety solutions. Our two main categories are: 1) worker and workplace safety; 2) environmental protection. JSG is the parent of many brands and business units that include: • AccuformNMC - manufacture the highest-quality safety identification products possible, and to help lead America’s workforce home safely. • BCI - manufactures spill berms for secondary containment, industrial spray coatings, and dewatering and filtration solutions to the military, commercial, and utility sectors. • Checkers – high-quality and durable cable management, heavy-duty ground protection matting, wheel chocks, and warning whips. • Eagle - durable steel safety cans, safety cabinets, and thermoplastic secondary spill containment products. • Hughes - quality emergency safety shower, eye/ face wash, and decontamination equipment. • Justrite - provides expert advice and leading industrial safety solutions to help customers meet—and exceed—compliance regulations. Manufacturer of high-quality safety cans and cabinets, aerosol can recycling, and secondary spill containment. • NoTrax - a leading source of professional floor matting for over 70 years. The product portfolio includes a wide range of ergonomic and safety matting for industrial and commercial applications, as well as specialized solutions for manufacturing, health care, food processing, and hygiene. • Sall - a leading European manufacturer of industrial safety equipment, specializing in hazardous storage and environmental solutions. • U.S. Chemical Storage - manufactures compliant hazardous chemical storage buildings and explosive magazines for use by a wide variety of industries and government entities.
