Sr Manager, Design Enablement

About DAT

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more at dat.com/company.

The Opportunity

DAT Freight and Analytics is looking for an experienced, cross-functional Senior Manager to lead a blended Design Enablement Team of UX designers and engineers in Denver, CO. This leader will own the strategy, execution, and continuous improvement of the customer-facing experiences that sit at the intersection of marketing, identity, account support, and our design system (CARGO).

In this role, you will lead a design enablement team responsible for:

• The design and development of all DAT marketing sites (e.g., dat.com and related marketing web properties)
• The UX and design of self-service upgrade (SSU), single sign-on (SSO), and account support experiences across the customer lifecycle
• The design function of CARGO, DAT’s design system, ensuring our components, patterns, and standards are usable, well-documented, and adopted by product teams

This is a highly collaborative, hands-on leadership role that blends the responsibilities of an Engineering Manager and a UX/Design Manager. You will partner closely with leaders in Product, Marketing, Engineering, Identity/Platform, and Customer Support to drive a cohesive, measurable user experience across surfaces that are critical to brand perception, conversion, and customer trust.

Candidate profile

You are a hybrid leader who is equally comfortable discussing design systems and UX strategy as you are reviewing front-end architecture or deployment approaches. You’ve led multidisciplinary teams and know how to create an environment where designers and engineers can do their best work together.

You likely:

• Have significant experience (8+ years) in UX, product design, front-end engineering, or a related field; with 3–5+ years managing cross-functional or multi-disciplinary teams.
• Have led design and development for marketing sites and/or high-traffic customer-facing web experiences.
• Understand identity and account experiences (SSO, authentication, provisioning, account settings, support portals) and how they tie into security, compliance, and customer trust.
• Have hands-on familiarity with:
• Modern web technologies (HTML/CSS, JavaScript/TypeScript, component frameworks)
• Design tools (e.g., Figma) and design system practices (tokens, components, documentation)
• Are comfortable managing roadmaps and backlogs that span UX, engineering, and platform work.
• Communicate clearly with both technical and non-technical audiences, and can advocate for UX and engineering quality using data and narrative.

• Lead and mentor a cross-functional team of UX designers and engineers, providing clear expectations, regular feedback, and growth opportunities.
• Create a high-trust, outcomes-focused culture that values craft, technical excellence, accessibility, and experimentation.
• Define and evolve team rituals and practices (design reviews, architecture reviews, crits, retros, roadmapping, etc.) that work for both designers and engineers.
• Partner with UX and Engineering leadership to define career paths, leveling expectations, and performance criteria for hybrid design/engineering teams.

• Own the experience and technical execution of DAT’s marketing sites, in partnership with Marketing and Content teams.
• Translate brand and campaign goals into high-performing, accessible web experiences that balance storytelling, usability, and conversion.
• Oversee front-end architecture, component reuse, and performance standards for marketing web properties.
• Establish a hypothesis-driven optimization loop (A/B testing, experiment backlogs, analytics) to continuously improve conversion, engagement, and content discoverability.

• Lead UX for account creation, sign-in, SSO, trial/plan changes, billing/self-service, and support entry points.
• Partner with Identity, Platform, and Customer Support teams to ensure these experiences are secure, reliable, and intuitive.
• Define and measure key UX and business metrics (task success, time-to-complete, abandonment, NPS/CSAT, self-service deflection, etc.) for these flows.
• Champion accessibility and inclusive design so authentication and account tasks work for all customers.

• Own the UX design function of CARGO (component specs, patterns, usage guidelines, content, and interaction standards).
• Ensure CARGO’s design libraries are cohesive, discoverable, and kept in sync with engineering implementations.
• Partner with the Frontend Platform / CARGO engineering teams to:
• Prioritize component backlog and adoption work
• Align on tokens, theming, and responsive behavior
• Define contribution models for designers and engineers across DAT
• Drive adoption of CARGO across marketing sites, SSU/SSO/account flows, and collaborate with other UX/Eng leaders to scale it into product teams.

• Develop and maintain a multi-quarter roadmap that connects:
• Marketing site evolution
• Identity & account experience improvements
• CARGO design system maturity and adoption
• Translate business goals into clear, prioritized problem statements, UX strategies, and delivery plans.
• Establish intake, triage, and prioritization processes for requests coming from Marketing, Product, Support, and other stakeholders.

Communicate trade-offs and status clearly to executives and partners; provide storytelling and artifacts (dashboards, briefs, readouts) that make impact visible.

What You’ll Do

• People & Culture
  • Hire, onboard, and develop UX designers and engineers on the design enablement team.
  • Run 1:1s, performance reviews, and growth plans, providing coaching tailored to both design and engineering disciplines.
  • Foster psychological safety and a culture of experimentation, where design critiques and code reviews are constructive and focused on outcomes.
  • Champion inclusion, diversity, and accessibility in both the team culture and the experiences you ship.
  Execution & Delivery
  • Translate strategy into clear roadmaps, milestones, and sprint plans across design and engineering.
  • Ensure the team ships high-quality, accessible, performant experiences on time and within scope.
  • Review key artifacts regularly (journey maps, wireframes, prototypes, component specs, PRs, demos) and provide actionable feedback.
  • Partner with platform/infra teams to ensure the team’s solutions are reliable, observable, and maintainable.
  Marketing Sites & Growth
  • Collaborate with Marketing and Growth teams to define goals, metrics, and testing plans for marketing pages and funnels.
  • Oversee the implementation of A/B tests and experiments, and ensure learnings are captured and rolled into future work.
  • Drive consistency in information architecture, navigation, page templates, and content patterns across marketing sites.
  • Ensure SEO, performance, and accessibility needs are addressed in the design and code.
  SSU, SSO, and Account Support
  • Partner with Product and Identity/Platform Engineering on end-to-end flows for:
  • Sign-up and onboarding
  • Sign-in and multi-factor authentication
  • SSO and enterprise identity integrations
  • Subscription and plan changes
  • Billing and self-service support
  • Align on requirements and constraints (security, compliance, technical architecture) and translate them into usable, trustworthy experiences.
  • Advocate for clear language, guidance, and recovery paths in error states and edge cases.
  CARGO Design System Leadership (Design)
  • Own and refine the design principles, component guidelines, patterns, and documentation that make up the design side of CARGO.
  • Partner with CARGO engineering to define:
  • Contribution and review processes (design and code)
  • Versioning and change management practices
  • Adoption and deprecation policies
  • Ensure marketing surfaces, SSU/SSO, and account support experiences are flagship examples of how CARGO should be used.

The Skills and Experience You’ll Bring

• Required

  • 8+ years of experience in UX design, product design, front-end engineering, or a closely related field, including:
  • 3–5+ years in people management (leading designers, engineers, or both)
  • Demonstrated experience leading cross-functional delivery of web experiences (from discovery and design through implementation and launch).
  • Strong understanding of:
  • Design systems and component libraries
  • Front-end engineering fundamentals and modern frameworks
  • Accessibility standards (e.g., WCAG) and inclusive design practices
  • Proven ability to define and track experience and business metrics, such as:
  • Conversion rates, funnel drop-off, and engagement
  • Task success, CSAT/NPS, or support/contact deflection
  • Excellent communication and storytelling skills—able to articulate trade-offs, influence stakeholders, and present to senior leadership.

  Preferred

  • Experience with:
  • B2B or B2B2C SaaS products
  • Identity, SSO, permissions, or account management flows
  • Support and help experiences, knowledge bases, and in-product support entry points
  • Prior ownership of a design system or front-end platform team.
  • Comfort working in distributed teams across multiple time zones and functions.

Why DAT?

DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office) 
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups

For Colorado-based candidates, in compliance with the Colorado Equal Pay for Equal Work Act, the salary range for this role is $180,000.00 - $241,000.00. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)