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15Five develops effective managers, highly engaged employees, and top-performing organizations.
The Role
The Senior Manager, Demand Generation will lead the development and execution of the demand generation strategy, optimizing pipeline generation and campaign performance to drive revenue growth in a fast-paced SaaS environment.
Summary Generated by Built In
15Five is a strategic performance management platform that helps businesses and their people thrive by turning insights into action. It empowers HR leaders with data-driven recommendations, equips managers to drive change, and boosts engagement, performance, and retention. The platform combines generative AI, custom analytics, and human-centered design in one solution, offering 360° reviews, engagement surveys, goal and OKR tracking, manager coaching, and ongoing feedback tools like guided 1-on-1s and check-ins.
A career at 15Five is more than a job, it’s a culture of personal and professional growth. We’re a fully remote, high-purpose, high-performance team that values meaningful connections and celebrates diverse experiences.
About the role:
As the Senior Manager, Demand Generation at 15Five, you’ll support the development of our demand generation strategy and fully own execution. You’ll be responsible for building and optimizing high-quality, high-intent pipeline that converts quickly to revenue—spanning both new logo acquisition and customer expansion.
This is a leadership and builder role, not a maintainer. You’ll lead a small marketing team, bring innovative thinking, deep curiosity, and a data-driven mindset to lead demand generation in a high-growth, fast-paced SaaS environment.
Responsibilities
- Own pipeline generation across events, outbound assist, and lifecycle channels in alignment with GTM goals, and partner with consultants on digital, paid, and organic strategies.
- Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel.
- Design and scale nurture programs that increase engagement and conversion velocity.
- Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops.
- Collaborate with content and product marketing to create campaign assets optimized for funnel performance.
- Support content optimization for SEO, engagement metrics, and conversion.
- Analyze campaign performance, identify bottlenecks, and take action to improve ROI.
- Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness.
- Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency.
- Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling.
- Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar
- Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions.
- Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs.
Campaign Strategy & Execution
Content Strategy & Conversion
Data, Analytics & Reporting
Marketing Automation & Tooling
Cross-Functional Collaboration
What Sets You Apart
- You live and breathe B2B SaaS pipeline creation—every decision starts with data, conversion, and ROI.
- You know the difference between demand creation and demand capture and can articulate your strategy for both.
- You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders.
- You’re not here to "run what's already running"—you’re energized by building and optimizing programs that work at scale.
- You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms.
- You take extreme ownership of pipeline goals and drive alignment across GTM teams.
Skills and Experience
- 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact.
- Demonstrated experience leading a marketing team.
- Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth).
- Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows.
- Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing.
- Comfortable with ambiguity and energized by fast-paced environments.
We offer amazing benefits that align with our values and culture:
Your Health
Medical, dental, vision with 15Five cost subsidy
Employer paid Short-Term, Long-Term Disability, and Term LifeFamily planning support with enhanced medical plans and consultation programs
Inclusive Benefits Stipend
Access to mental health support via TalkSpace
Physical wellness online coaching
Your Life
Flexible Time Off Program
Generous leave for new parents
Military leave
16 Paid Holidays
Sabbatical Program
Your Future
401K with 4% Matching after 6 months
Your Work Life
Remote work
Work with experts in leadership, culture, and personal development
Weekly Thrive Time
Reimbursement programs
For more information see:
Our Mission, Vision, & Values -https://www.15five.com/about
Our People and Culture -https://www.15five.com/about/careers
Diversity, Equity, Inclusion, & Belonging -https://www.15five.com/deib
Our Personal & Professional Development Resources -https://www.15five.com/resources/content-library
Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!
15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.
The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.
Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Top Skills
Hubspot
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The Company
What We Do
Founded in 2011, 15Five equips HR leaders to play a strategic role in their company’s growth. HR leaders use 15Five to combine engagement, performance and OKRs on one platform so they can make insightful decisions and take strategic action. Unlike other “command and control” performance systems, 15Five uses the latest in people science to turn managers and employees into self-driven owners of performance and engagement. To further the impact of talent on company growth, 15Five also provides education, coaching and community for HR leaders, managers and employees. HR leaders at over 3,000 companies, including Credit Karma, Spotify and Pendo, rely on 15Five’s software and services to make their talent a growth driver.
Why Work With Us
A career at 15Five is more than a job. Our culture embraces personal and professional growth, empowering you to be your best and to bring your whole self to work. We help people become their best selves to create highly-engaged, high-performing organizations, starting with ours.
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