The Culture Marketing team is dedicated to increasing brand relevance by running programs that encourage creativity in communities centered on music, dance, art, and social innovation.
The Culture Marketing Manager will help develop and lead the execution of culture-focused marketing initiatives within their region. By leveraging events, artists, and influencers, the Manager will strengthen local and regional brand affinity while staying aligned with global strategies.
This role involves planning, executing, and overseeing projects that build strong connections between the brand and the creative community, and it reports directly to the Director of Marketing.
Job DescriptionPLANNING & COLLABORATION
Identify regional opportunities in culture marketing and contribute to business planning.
Lead or support the development and implementation of regional marketing activations, ensuring alignment with the brand strategy.
Serve as the expert on local cultural trends, with a deep understanding of what is relevant to local communities.
Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless execution of events.
Assist in developing creative concepts and communication tools to engage stakeholders effectively.
EVENTS & PROJECTS
Oversee and support the execution of the annual Culture Marketing business plan, including both Red Bull–branded and third-party events.
Ensure that all events are delivered on time, within budget, and in accordance with brand standards.
Take part in project kick-offs, post-event evaluations, and recap meetings to define, measure, and assess success.
Collaborate with the Brand, Media Network, and Partnerships teams to identify opportunities to amplify events and related projects.
Develop and implement below-the-line marketing strategies to support overall event objectives.
ARTISTS & INFLUENCERS
Establish and maintain strong relationships with local artists, opinion leaders, and influencers to strengthen brand presence and encourage product trials.
Identify locally relevant artist stories and cultural moments that align with the brand’s values.
Build and nurture a robust network within the local cultural scene to stay informed about emerging trends and key figures.
PEOPLE & RESOURCE MANAGEMENT
Lead or assist with resource management to ensure the successful delivery of all projects, events, and marketing initiatives.
Manage the budget for regional cultural marketing programs, ensuring cost efficiency and a strong return on investment (ROI).
Qualifications3–5+ years of experience in marketing, with an emphasis on lifestyle, experiential, and culture-focused initiatives.
Strong grasp of both traditional and non-traditional brand marketing strategies.
Hands-on experience producing events for live music and other culture-related programming.
Proven track record of managing projects from initial concept through execution, including full budget oversight.
Solid understanding of regional and national cultural trends and scenes.
Demonstrated affinity for and working knowledge of hip-hop, electronic, country, and Latin music cultures, with an understanding of how these scenes show up regionally and culturally.
Excellent collaboration, communication, and project management skills.
Demonstrated ability to thrive in creative, fast-paced environments and work effectively with multiple stakeholders.
Employees may be required to lift and or move up to 25 pounds or more as needed
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,360 - 128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 3-5+ years of experience in marketing
- Experience in lifestyle, experiential, and culture-focused initiatives
- Hands-on experience producing events for live music
- Proven track record of managing projects from concept to execution
- Solid understanding of cultural trends
- Demonstrated knowledge of hip-hop, electronic, country, and Latin music cultures
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
