Better Homes and Gardens® Real Estate (BHGRE) is seeking a strategic, accomplished communications professional to lead public relations and communications efforts for one of the most renowned brands in real estate.
As Senior Manager, Public Relations & Communications, you will be responsible for developing and executing integrated communications strategies that elevate visibility, reputation, and influence among both consumers and real estate professionals. Working closely with brand leadership, marketing, and franchisee servicing teams, you will drive a high-visibility earned media campaign, executive thought leadership platform, broker and agent storytelling program, and network communications strategy that reinforce the notion that ‘Nobody Knows Homes Better®.’
This role requires a strategic thinker and sophisticated storyteller who can identify unique industry perspectives, shape compelling narratives on behalf of agents and broker-owners, cultivate media opportunities, and translate brand objectives into comms strategies that generate visible impact. The ideal candidate is equally comfortable advising senior leaders, managing agency partners, collaborating across numerous stakeholders, and executing programs that measurably strengthen engagement across an international franchise network of over 11,000 real estate professionals.
Key Responsibilities
Brand Communications Strategy
Lead the development and execution of BHGRE's integrated communications strategy, supporting network growth, reputation management, consumer brand awareness, and executive thought leadership.
- Identify and develop compelling narratives that position BHGRE, its leadership team, and its real estate professionals as trusted voices on real estate, lifestyle, entrepreneurship, and design trends.
- Serve as a strategic liaison to senior leaders (and, as necessary, broker-owners), providing expert counsel on messaging, positioning, and reputation-related opportunities.
- Develop executive communications and thought leadership platforms for brand leaders, including speaking opportunities, events, op eds, and industry engagement strategies.
Create and oversee high-impact content including leader messaging, newsletters, speeches, and more.
Franchise Network CommunicationsLead communications initiatives that engage, inform, and inspire BHGRE's national network of affiliated real estate professionals.
- Oversee the planning, creation, and distribution of franchise network communications, ensuring content is timely, relevant, and aligned with brand priorities.
Build process to incorporate feedback from the network, combined with email analytics, to continuously improve communications’ effectiveness and reach.
Media & Agency ManagementDrive earned media programs across top-tier, trade, broadcast, business, and consumer media outlets to increase brand share of voice.
- Partner with the marketing team to transform proprietary insight into newsworthy stories and compelling content as part of the annual BHGRE Trend Report.
- Manage external PR agencies for both industry and consumer campaigns, establishing clear objectives and expectations.
- Develop integrated media strategies, regional campaigns, and localized storytelling opportunities in partnership with affiliated brokerages and key markets.
- Identify proactive media opportunities tied to market trends, brand milestones, successes from our network, product rollouts, and consumer insights.
Prepare executives and real estate professionals for interviews, speaking engagements, and media opportunities.
QualificationsBachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
- 7+ years of experience in public relations, corporate communications, brand communications, or integrated marketing communications, either in-house or agency-side.
- Demonstrated success leading national PR programs, media relations initiatives, and executive thought leadership strategies.
- Exceptional writing, editing, storytelling, and presentation skills.
- Experience counseling senior executives and influencing cross-functional stakeholders.
- Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
- Experience managing agency partners.
- Strategic thinker with strong instincts, sound judgment, and exceptional attention to detail.
Real estate, franchising, lifestyle, consumer brand, or related industry experience preferred.
Location: Madison, NJ or New York City (In-Office)
We are proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays , Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Skills Required
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field
- 7+ years of experience in public relations, corporate communications, brand communications, or integrated marketing communications (in-house or agency)
- Demonstrated success leading national PR programs, media relations initiatives, and executive thought leadership strategies
- Exceptional writing, editing, storytelling, and presentation skills
- Experience counseling senior executives and influencing cross-functional stakeholders
- Strong project management skills with ability to manage multiple initiatives in a fast-paced environment
- Experience managing external PR/agency partners
- Ability to develop executive communications, speaking opportunities, op-eds, and leadership messaging
- Work on-site in Madison, NJ or New York City (In-Office)
- Real estate, franchising, lifestyle, consumer brand, or related industry experience
What We Do
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.
