Sr Manager Category Marketing - Footwear

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education: 

•  Bachelor’s Degree in Communications, Marketing, Business Administration, or related field required

Work Experiences: 

•  7+ years retail, consumer package goods, or an advertising agency serving Fortune 500 clients
• 2+ years of management experience with proven ability to develop and lead high-performing teams
• Strong understanding of customer insights, business analysis, and seasonal sales strategies

Skills: 

• Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels. 
• Project Management: Highly organized with the ability to manage multiple priorities in a fast-paced environment while meeting critical deadlines.
• Analytical & Problem-Solving: Strong analytical skills with a data-driven approach to marketing strategy and decision-making.
• Technical Proficiency: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities: 

• Strategic Leadership: Define and execute seasonal marketing strategies for category share builder and always-on campaigns, leading a cross-functional team across insights, e-commerce, merchandising, media, creative, and store visuals.
•  Campaign Development: Create compelling campaign briefs to align internal and external stakeholders, ensuring consistent messaging and high-impact marketing support.
• Cross-Functional Collaboration: Build strong relationships with merchant teams to align on key customer messaging, seasonal priorities, and promotional initiatives.
• Execution & Optimization: Oversee the execution of category marketing strategies, ensuring alignment with brand priorities, market trends, and customer insights.
• Project & Workflow Management: Lead and mentor Category Marketing Specialists, ensuring timely execution of elevated requests and campaign assets while managing integrated planning deadlines.
• E-Commerce Integration: Partner with e-commerce teams to optimize digital customer journeys and enhance omnichannel engagement.
• Proofing Oversight: Ensure accuracy and completeness in marketing materials by working closely with creative teams, offer specialists, and production teams.
• Go-To-Market Strategy: Assist in the development of quarterly marketing plans to drive traffic, increase conversions, and maximize seasonal opportunities.
• Competitive Analysis: Stay informed on industry trends, competitor strategies, and best-in-class marketing practices to maintain a competitive edge.
• Team Development: Mentor and develop supporting team
• Develop a thorough understanding of Academy’s policies, procedures, and safety rules
• Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties
• Regular onsite attendance required
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

Full timeEqual Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.​