The Opportunity
The Senior Manager, Corporate Accounts will lead the consolidated corporate partnerships function across both Sonnet and Petline brands. This strategic role is responsible for overseeing all existing and future distribution partnerships, driving impactful growth, operational efficiency, and long-term partner value. The successful candidate will be a cross-functional leader, accountable for strategic recommendations, financial performance, and partner retention across a diverse portfolio.
What to Expect
Strategic Leadership & Oversight
- Lead and manage the corporate accounts team across both direct-to-consumer brands in our Direct Channel – Sonnet & Petline.
- Active Strategic management of a combined 40+ corporate partnerships.
Partnership Growth & Distribution Strategy
- Launch new distribution partnerships with consistency and measurable impact.
- Collaborate closely with Marketing, Operations, and other internal teams to enable successful partner onboarding and activation.
Partner Value Optimization & Retention
- Maximize the value extracted from each partnership through strategic engagement and performance tracking.
- Develop and execute retention strategies for high-potential partners.
- Make recommendations on partner growth, transformation, or exit strategies.
Financial Accountability
- Own and interpret the P&L for each partnership.
- Ensure financial performance aligns with original business cases and investment expectations.
- Monitor ROI and provide insights to senior leadership on partnership profitability.
Internal Enablement & Collaboration
- Identify internal enablers and blockers to partner success.
- Recommend operational or structural changes to support long-term growth.
- Foster a culture of collaboration across departments to support partnership success.
What You Bring
- 10+ years of experience in strategic partnership management, business development, or corporate account leadership.
- Proven track record of managing complex partnerships and driving measurable outcomes.
- Strong financial acumen with experience interpreting P&L statements.
- Exceptional communication and stakeholder management skills.
- Experience working cross-functionally with marketing, operations, and executive leadership.
- Insurance or financial services experience is an asset.
Salary Range: $106,500 - $156,500
About UsActual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].
As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.
Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).
#LI-Hybrid
About the TeamSkills Required
- 10+ years experience in strategic partnership management, business development, or corporate account leadership.
- Proven track record managing complex partnerships and driving measurable outcomes.
- Strong financial acumen with experience interpreting P&L statements.
- Exceptional communication and stakeholder management skills.
- Experience working cross-functionally with marketing, operations, and executive leadership.
- Insurance or financial services experience.
- Ability to pass background checks, including criminal checks and leadership references.
What We Do
Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. We focus on making insurance better for our customers, our employees, our broker partners, and our communities. Our promise to employees is to provide a workplace that’s collaborative, ambitious, rewarding, and empowering. Our inclusive environment provides the space to innovate with colleagues and implement even better ways of doing things. We invest in our employees’ growth and development and help them thrive. With our flexible, hybrid work arrangements, total rewards packages, company share ownership program, and emphasis on work-life balance, it’s better here. If you’re looking for a career where your perspective and expertise are valued, you’ll find it here at Definity.
