Match Group is seeking a Sr. Manager, Brand Marketing to help lead brand strategy and execution for Match. Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time.
Match is a priority brand at an important point in its journey - ripe for revival, with an opportunity to sharpen its emotional differentiation, modernize how it shows up in market, and strengthen its relevance with adults 45+.
This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results.
As a full-time employee, you’ll enjoy:
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
What you'll do:
Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
Integrated marketing & productLead integrated marketing programs across brand campaigns, product launches & PR moments
Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments
Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
Business, data & measurementManage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.
what we're looking for:
6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
A balance of strategic thinking, creative storytelling, and analytical rigor.
Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.
Skills Required
- 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing
- Experience ideally within consumer apps, digital platforms, or high-growth consumer brands
- Strong experience leading IATs and large scale campaigns from strategy through execution
- Strong cross-functional leadership partnering with product, creative, insights, media, PR, and growth
- Ability to translate consumer insight into briefs, differentiated brand strategy, and integrated marketing plans
- Balance of strategic thinking, creative storytelling, and analytical rigor
- Strong organizational skills and ability to manage multiple workstreams with ownership
- Understanding of how brand and performance work together to drive immediate impact and long-term growth
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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