Sr Manager, Brand Marketing (Action Figures)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Global Marketing team sets the global brand strategy, developing marketing plans and assets for regional teams to execute in-market. We are currently seeking a Senior Manager of Brand Marketing for Action Figures to oversee all Owned IP, including Masters of the Universe (MOTU). With over 40 years of iconic heritage and memorable mythology, MOTU has inspired generations of kids and adults alike. The brand highlights the unique power in each of us to change the world for the better. This Senior Manager will be a pivotal member of the team, who will provide strategic thinking and drive key planning and activations across a variety of platforms and initiatives.

What Your Impact Will Be: 

• Build brand strategy for all Action Figure Owned IP and provide consultation on licensed brands.
• Position Masters of the Universe (MOTU) for success—executing a strong evergreen collector strategy, maximizing brand collaborations to break through with new audiences, and unleashing the power of franchise content.
• Co-author long term brand plans with Product Marketing and Franchise partners.
• Utilize business savvy, consumer empathy, and a collaborative mindset to develop culturally relevant, insight-driven, integrated marketing plans with clear objectives, strategies, tactics and KPIs. Communicate plans to cross-functional partners in clear and motivating ways to drive flawless execution, while being nimble and managing real-time pivots as the business requires.
• Partner with regional teams, commercial leads, and Mattel Creations to identify business opportunities and develop brand marketing programs to drive growth.
• Collaborate with cross-functional partners, most notably the Product Marketing team and IMC (Integrated Marketing Communications) throughout the process of developing and launching global marketing campaigns.
• Manage the global non-media budget to ensure investments are prioritized to deliver effective and efficient programs. Manage advertising and promotional spend to drive ROI.
• Create and maintain the overarching marketing calendar to drive alignment across global markets and Franchise lines of business.
• Present strategies, campaigns, and performance updates to executive audiences multiple times per year.
• Oversee Action Figure content development, including stop motion video, behind-the-scenes interviews, and other creative assets to support brand initiatives and program the MOTU social channels.
• Embody the brand perspective and voice, serving as reviewer and approver of assets and content across platforms and countries.
• Be the voice of the consumer, leaning into consumer data and insights to inform marketing strategies and planning.
• Lead fan engagement initiatives, working in close collaboration with Product Marketing.
• Develop and deliver key brand presentations for regional marketing counterparts, sharing strategies, playbooks, and assets to support activations.
• Serve as a brand champion, with an eye toward growing awareness, strengthening perception, and building brand equity. You have the power to shape MOTU for the next generation of fans!

Qualifications

What We’re Looking For: 

• Bachelor’s degree in business, marketing, or a related field. MBA preferred.
• Minimum of 8 years (6 years with MBA) experience in brand marketing—brand or agency side.
• Proven track record of strong leadership, project management and strategic thinking.
• Skill in managing programs end-to-end. This is a leader who can:
  • Craft a compelling vision and strategy
  • Be creative yet analytical and financially oriented
  • Be resourceful in addressing roadblocks
  • Be fast, efficient, and effective with time management
  • Execute strong
• Excellent communication skills, including written communication and oral presentations to small and large audiences.
  • The ability to clearly communicate a POV and inspire confidence among cross-functional teams and executive leadership.
  • A strong deck builder—able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways, and impactful visuals.
• Strategic mindset.
  • The ability to anticipate and address the impact of future market dynamics, consumer trends, and competitors.
  • Proficient in analyzing data to draw conclusions and deliver actionable insights.
  • Interest in and passion for the strategy behind compelling brand storytelling across all mediums.
• Solutions-oriented self-starter that proactively provides recommendations and leads process improvements.
• Nimble and flexible thinking—the ability to quickly learn and apply new information.
• Strong interpersonal skills, empathy, and relationship management.
• Demonstrated ability to manage external partnerships and corresponding collaborations.
• Deep understanding of diverse consumer perspectives, new and evergreen entertainment properties, and emerging popular culture trends.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $140,000 and $170,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights