Sr. Manager, Americas Regional Marketing -- Clinical Next-Generation Sequencing

Posted Yesterday
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Carlsbad, CA, USA
In-Office
130K-175K Annually
Senior level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Lead regional marketing for Clinical NGS across the Americas: develop go-to-market strategies, design and execute multi-channel demand-generation campaigns, measure and optimize performance, and manage a team of Regional Market Development Managers to drive brand awareness and revenue growth.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

We are seeking a Senior Manager, Americas Regional Marketing for our Clinical Next-Generation Sequencing (CSD) business to lead a team of Regional Market Development Managers and work collaboratively with our sales teams (direct and channel partners), Product Management, Global Market Development, Medical Affairs, Sales Training, and other functional leaders to achieve annual sales targets through best-in-class marketing.

This role is responsible for identifying growth opportunities and implementing regional marketing campaigns and programs that increase brand awareness and generate high-quality sales leads.

The Senior Manager will contribute to the marketing and commercial strategy across the Clinical NGS portfolio by partnering with Global Marketing and Product Management to develop regional go-to-market strategies aligned with the Division's strategic business initiatives and overall business objectives. The role will also work closely with Commercial Leaders and adjacent business divisions across the Americas to ensure strategic alignment and accelerate growth.

Requirements

  • Solid understanding of the NGS market, including customer segments, workflows, sales channels, and competitive landscape
  • Demonstrated ability to bring the voice of the customer into the organization and maintain a strong customer-centric mindset
  • Strong business acumen with the ability to take decisive action and drive positive outcomes
  • Creative, courageous, and willing to challenge the status quo while recognizing opportunities and learning from setbacks
  • Proven ability to influence and lead change within a large, matrixed organization
  • Strong understanding of product differentiation and positioning to generate demand and drive sales
  • Experience using market, customer, competitive, and financial analysis to support strategic business decisions
  • Expertise in campaign strategy and execution, including segmentation, targeting, positioning, messaging, and performance measurement
  • Experience engaging sales teams, channel partners, customers, and Key Opinion Leaders (KOLs) through marketing programs, training, and support
  • Strong experience with multi-channel marketing and digital marketing strategies
  • Ability to travel up to 25% as required

Responsibilities

  • Define regional market trends, customer journeys, buying processes, customer needs, and growth opportunities.
  • Develop regional marketing strategies and tactical execution plans across the Clinical Sequencing portfolio to support Division objectives.
  • Design regional marketing campaigns in partnership with Global Marketing and execute them across the Americas.
  • Ensure accurate tracking, measurement, and reporting of all regional marketing activities, with accountability for marketing-generated leads and contribution to regional revenue targets.
  • Monitor campaign performance against defined metrics and optimize programs to improve business results.
  • Lead, coach, and develop a high-performing team of Regional Market Development Managers.
  • Attract, retain, and develop top marketing talent while fostering employee engagement and building a best-in-class team culture.

How Will You Get Here?

  • Bachelor's degree with a minimum of 10 years of relevant marketing experience, or an advanced degree (MBA, Marketing, Engineering, Genomics, Life Sciences, or related field) with a minimum of 8 years of relevant marketing experience.
  • Marketing experience within Life Sciences, Genetic Analysis, or Clinical Diagnostics.
  • Preferred experience includes:
    • Familiarity with academic, clinical, biotechnology, government, commercial, and translational research customer segments.
    • Strong knowledge of NGS and alternative genomic technologies across multiple platforms.
    • Solid understanding of the clinical diagnostics market, with emphasis on oncology and reproductive health.
  • Minimum of five years of marketing experience with a proven track record of developing talent and building successful demand generation campaigns.
  • Demonstrated success collaborating across functions within a large, complex organization.
  • Strong business acumen with the ability to navigate dynamic market conditions.
  • Proven ability to identify commercial opportunities and develop innovative customer-focused marketing programs.
  • Strategic thinker with the ability to articulate a compelling vision and inspire others.
  • Comfortable making objective, data-driven decisions while balancing quantitative and qualitative inputs.
  • Excellent written, verbal, and presentation skills with the ability to communicate complex scientific and business concepts clearly.
  • Proven ability to build and maintain strong relationships with internal stakeholders, customers, and strategic partners.
  • Demonstrated ability to manage, prioritize, and successfully execute multiple initiatives simultaneously.

Compensation and Benefits

The salary range estimated for this position based in California is $130,000.00–$175,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Skills Required

  • Solid understanding of the NGS market, customer segments, workflows, sales channels, and competitive landscape.
  • Demonstrated ability to bring the voice of the customer into the organization and maintain a customer-centric mindset.
  • Experience using market, customer, competitive, and financial analysis to support strategic business decisions.
  • Expertise in campaign strategy and execution including segmentation, targeting, positioning, messaging, and performance measurement.
  • Strong experience with multi-channel marketing and digital marketing strategies.
  • Proven ability to engage sales teams, channel partners, customers, and Key Opinion Leaders through marketing programs and training.
  • Proven ability to influence and lead change within a large, matrixed organization.
  • Bachelor's degree with a minimum of 10 years relevant marketing experience, or advanced degree with minimum of 8 years relevant marketing experience.
  • Minimum of five years of marketing experience with a proven track record of developing talent and building demand generation campaigns.
  • Excellent written, verbal, and presentation skills to communicate complex scientific and business concepts.
  • Ability to travel up to 25% as required.
  • Familiarity with academic, clinical, biotechnology, government, commercial, and translational research customer segments.
  • Strong knowledge of NGS and alternative genomic technologies across multiple platforms.
  • Solid understanding of the clinical diagnostics market, with emphasis on oncology and reproductive health.

Thermo Fisher Scientific Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.

  • Retirement Support Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
  • Healthcare Strength Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
  • Parental & Family Support Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.

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The Company
HQ: Waltham, MA
100,000 Employees

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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