Sr. Manager, Ad Sales Brand Marketing

Posted 4 Hours Ago
Be an Early Applicant
New York, NY, USA
In-Office
92K-122K Annually
Senior level
Digital Media • News + Entertainment
The Role
Lead development and execution of B2B go-to-market strategies, trade marketing campaigns, and client experiences for FOX Entertainment. Partner cross-functionally to create sales materials, maintain cloud-based assets, oversee timelines and budgets, leverage research for sales narratives, and support major industry events and activations.
Summary Generated by Built In

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The Senior Manager, Ad Sales Brand Marketing, Entertainment will manage the development of strategic go-to-market materials, B2B marketing campaigns, client experiences, and portfolio initiatives that position FOX Entertainment in the marketplace. Reporting to the Senior Director, this role helps drive a consistent marketplace presence by aligning trade marketing efforts with key programming moments, premieres, talent announcements, and major industry events throughout the year, ensuring FOX Entertainment remains top of mind with advertisers.

A SNAPSHOT OF YOUR RESPONSIBILITES

  • Develop and execute integrated go-to-market strategies that align with key programming milestones, including premieres, finales, talent announcements, acquisitions, and other tentpole moments—to create year-round marketplace visibility and advertiser engagement

  • Support the development and execution of annual marketplace and FOX Advertising Portfolio marketing initiatives—including the Upfront, CES, Cannes, and other strategic industry events—while ensuring Entertainment messaging is aligned with key programming milestones and business priorities

  • Partner across Sales, Research, Consumer Marketing, Programming, Branded Content, Design, and Corporate Communications to develop strategic positioning, insight-driven sales narratives, and the marketing materials that bring them to life

  • Support the development and execution of bespoke client experiences, sales events, and industry activations to strengthen marketplace positioning and deepen client engagement

  • Leverage syndicated and proprietary research to uncover audience insights that strengthen marketplace positioning and inform compelling sales stories

  • Develop and execute integrated trade marketing campaigns, client activations, and sales enablement initiatives that reinforce strategic priorities and elevate FOX Entertainment's presence in the advertising marketplace

  • Maintain organizational system of cloud-based sales materials for all properties and programs—manage programming updates, talent bios, and organize assets, ensuring all content and materials are updated with the latest logos, key art, programming dates, etc.

  • Curate content, maintain and ensure materials/assets are up to date on the FOX Portfolio Trade website, FOXAdvertising.com

  • Work closely with the senior leads in the department to support daily communication with internal and external parties, including Sales, Partnerships, Branded Content, Research, Production, Consumer Marketing, Distribution, Programming, Finance, vendors, clients and their respective agencies

  • Oversee timelines and budgets with high attention to detail

  • Ability to manage multiple projects at once

WHAT YOU WILL NEED

  • Experience in media developing B2B marketing campaigns, sales positioning, and integrated trade marketing initiatives; an interest in pop culture and entertainment marketing a plus

  • Strong storytelling skills with the ability to translate research and business priorities into compelling sales narratives

  • Experience at an agency, media company, sales organization where the individual was responsible for supporting the team in presentation and promotion development

  • Experience managing cross-functional initiatives across multiple stakeholders

  • Excellent oral, written, proofreading and presentation skills; excellent comprehension and ability to communicate clearly, concisely and effectively

  • Strong organizational, problem-solving and time-management skills with the ability to manage multiple projects simultaneously with attention to detail; team player

  • Understanding of media ad sales process and marketing strategy, media buying and planning

  • Strong interpersonal skills and professional demeanor to interface with multiple high level, key constituencies; ability to develop strong cross-functional relationships

  • Thorough knowledge and proven experience working with Microsoft Office (Word, Excel and PowerPoint, etc.) including PowerPoint design skills

  • Knowledge of relevant syndicated and custom research tools (Nielsen, Ipsos Affluent Survey, comScore, etc.) and their application to the sales process a plus

  • Must be willing to submit to background investigation

  • Must be willing to work in New York City, NY

  • Willingness to travel and work overtime, and on weekends with short notice \

NICE TO HAVE

  • Bachelor’s degree preferred

#LI-JS1

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $92,000.00-122,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

Skills Required

  • Experience developing B2B marketing campaigns, sales positioning, and integrated trade marketing initiatives in media
  • Strong storytelling skills and ability to translate research into compelling sales narratives
  • Experience supporting presentation and promotion development at an agency, media company, or sales organization
  • Experience managing cross-functional initiatives across multiple stakeholders
  • Excellent oral, written, proofreading and presentation skills
  • Strong organizational, problem-solving and time-management skills; ability to manage multiple projects simultaneously
  • Understanding of media ad sales process, media buying and planning, and marketing strategy
  • Strong interpersonal skills and professional demeanor to interface with senior constituencies
  • Proven experience with Microsoft Office (Word, Excel, PowerPoint) including PowerPoint design skills
  • Experience overseeing timelines and budgets with high attention to detail
  • Willingness to travel and work overtime, and on weekends with short notice
  • Willingness to submit to background investigation
  • Willingness to work in New York City, NY (on-site)
  • Knowledge of syndicated and custom research tools (Nielsen, Ipsos, comScore) and their application to sales
  • Bachelor's degree

Fox Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fox Corporation and has not been reviewed or approved by Fox Corporation.

  • Fair & Transparent Compensation Pay is considered competitive and fair in several roles and locations, with statements that the company pays well. Feedback suggests compensation aligns with market expectations for many employees.
  • Healthcare Strength Health coverage is described as comprehensive, including medical, dental, vision, mental health programs, and preventive care access. Feedback suggests plan options and design contribute to a strong benefits experience.
  • Leave & Time Off Breadth Time off is characterized as generous, with vacation accrual, sick time, paid holidays, and floating days. Feedback suggests PTO compares favorably to other stations and supports work-life balance.

Fox Corporation Insights

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The Company
HQ: New York, NY
5,001 Employees

What We Do

Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News, FOX Sports, the FOX Network, and the FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develops deeper consumer relationships and creates more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that will shape our strategy to capitalize on current strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

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