The Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey. This role will build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion.
Reporting to the Growth Marketing Manager, this individual will play a key role in bringing lifecycle marketing strategies to life through precise execution, strong project management, and data-driven optimization. The ideal candidate is highly organized, detail-oriented, comfortable working in HubSpot, and passionate about creating seamless customer experiences through marketing automation.
Key ResponsibilitiesEmail Marketing & Campaign Execution- Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences
- Ensure emails are delivered accurately, on time, and aligned with business objectives
- Manage campaign calendars and deployment schedules
- Build and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiences
- Create and manage landing pages, lead forms, and websites to support campaigns and goals
- Identify opportunities to improve workflow efficiency and automation performance
- Manage audience lists and segmentation strategies to support targeted communications
- Maintain contact data quality, database hygiene, and CAN-SPAM compliance
- Partner with internal teams to ensure data accuracy and proper audience targeting
- Monitor campaign performance and provide regular reporting on key metrics
- Analyze email, workflow, and landing page performance to identify optimization opportunities
- Conduct A/B testing and recommend improvements based on engagement and conversion data
- Stay informed on the latest email best practices to maintain deliverability metrics
- Collaborate cross-functionally with business stakeholders to support campaign execution
- Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
- Serve as a marketing automation resource for internal teams
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
- 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
- Experience building and executing email marketing campaigns from concept through deployment
- Experience managing audience segmentation and contact databases
- Strong analytical skills with the ability to interpret campaign performance data and make recommendations
- Excellent project management and organizational skills
- Strong attention to detail and ability to manage multiple priorities simultaneously
- HubSpot experience strongly preferred
- Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpot
- Experience with marketing automation and CRM platforms
- Experience supporting multiple audiences
- Experience in real estate, relocation, financial services, or other relationship-driven industries
- Marketing automation expertise
- Email marketing best practices
- Audience segmentation
- Database management
- Campaign testing and optimization
- Analytics and reporting
- Project management
- Stakeholder communication
- Problem solving
- Attention to detail
- Time management
Within the first six months, this individual will have:
- Successfully launched and managed automated nurture journeys across key audience segments
- Built and maintained lifecycle campaigns supporting multiple customer stages
- Improved email engagement performance through testing and optimization
- Established reliable reporting and performance dashboards
- Strengthened audience segmentation and database quality
- Become a trusted resource for campaign execution and marketing automation support
Our Leads Group is a dedicated organization within Compass International Holdings focused on delivering high-quality, high-converting leads to company affiliated brokers and agents across our residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Compass International Holdings’ owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across our company.
Compass International Holdings is a global real estate services company empowering real estate professionals with everything they need to realize their entrepreneurial potential. With a presence in every major U.S. city and approximately 120 countries and territories, Compass International Holdings serves millions of buyers and sellers through a portfolio of some of the most recognized and iconic brands: @properties, Better Homes and Gardens® Real Estate, CENTURY 21®, Christie's International Real Estate, Coldwell Banker®, Compass, Corcoran®, ERA®, and Sotheby's International Realty®. In addition to brokerage services, Compass International Holdings offers integrated services, such as mortgage, title, insurance, escrow, and relocation.
- NYSE: COMP
- 340,000 Real Estate Professionals
- 2,000+ independently owned and operated brokerages
- 120 countries and territories
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
- 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
- Experience building and executing email marketing campaigns from concept through deployment
- Experience managing audience segmentation and contact databases
- Strong analytical skills with the ability to interpret campaign performance data and make recommendations
- Excellent project management and organizational skills
- Strong attention to detail and ability to manage multiple priorities simultaneously
- HubSpot experience
- Experience creating and managing HubSpot workflows, forms, landing pages, contact properties, and reporting dashboards
- Experience with marketing automation and CRM platforms
- Experience supporting multiple audiences
- Experience in real estate, relocation, financial services, or other relationship-driven industries
What We Do
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.
