Sr. Lead, Video & Offline Channels Manager

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Driving Upwork's Growth through the expansion and optimization of emerging channels

Your leadership will involve a deep understanding of channel dynamics and the transformation of these channels into significant contributors to the company's growth objectives. You will work closely with the Brand, Creative, Integrated Marketing, and Marketing Analytics teams. Moreover, your role will require leading our collaboration with media agencies to optimize and maximize the performance of our campaigns.

This position, reporting to the Director of Paid Acquisition, demands a proactive approach, strategic insight, and a commitment to driving results that surpass our growth ambitions.

Your Responsibilities:

• Strategic Development & Execution: I lead the strategy and execution of video and offline channels, ensuring alignment with our ambitious growth goals and efficient budget use.
  
• Data-Driven Analysis & Decision Making: Dive deep into channel performance, utilize incrementality testing, and harness the power of the Media Mix Model to steer campaigns and decide on future investments.
  
• Agency Partnership Management: Foster and lead the relationship with our media agency, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimization.
  
• Cross-Functional Collaboration: Work with the Brand, Creative, and Product Marketing teams to develop cohesive and effective campaigns, ensuring alignment across all touchpoints.
  
• Budget Oversight & Management: You will be responsible for forecasting, tracking, and optimizing media budgets. You will ensure that investment pacing aligns with performance goals and growth projections, adjusting as necessary to achieve maximum ROI.
  
• Innovation and Channel Growth: Champion a test-and-learn agenda to continuously refine and optimize existing tactics while pioneering new channels and strategies; Focus on opportunities to scale and increase profitability through media expansion.
  

What it takes to catch our eye:

• Excellence in Media Strategy: Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels.
  
• Proactive Approach: With a strong bias toward action, you're known for quickly turning strategies into actionable plans and confidently driving campaigns forward, even in uncharted territories.
  
• Agency Collaboration Skills: Track record of effectively managing and optimizing relationships with media agencies, ensuring campaigns are executed seamlessly and efficiently.
  

• Ambitious Drive & Organizational Skills: A continuous hunger for improvement, always pushing boundaries and setting higher benchmarks. Your strong organizational and project planning skills will be key in managing multiple initiatives.
  
• Process Excellence and High Standards: Experience setting high standards, building and defining processes, and maintaining a relentless bias towards action to achieve marketing excellence.
  
• Intellectual Curiosity: Demonstrated ability to apply business knowledge to marketing problems.  Strategic marketer who is intellectually curious, proactive, and collaborative
  
• Executive Presence: Possess outstanding written and verbal communication skills, effectively articulating complex strategies and results to a wide range of stakeholders.
  
• Self-Motivation and Independence: Demonstrated ability to be a self-starter, thriving as a remote contributor with a strong sense of accountability and minimal supervision.
  

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.