Sr. Lead Product Owner

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

The Sr. Lead Product Owner leads the strategy, development, and lifecycle of an
AI-driven SaaS platform designed to generate more qualified leads for automotive
dealerships and OEM partners.

ABOUT THIS ROLE:

The Sr. Lead Product Owner leads the strategy, development, and lifecycle of an

AI-driven SaaS platform designed to generate more qualified leads for automotive

dealerships and OEM partners.

This role focuses on building data-driven digital retail tools, CRM automation, and

AI-powered customer engagement solutions that improve shopper conversion,

accelerate vehicle sales and strengthen dealer retention.

The Senior Lead Product Owner ensures the platform delivers measurable business value,

driving lead growth, dealer performance, and long-term SaaS adoption.

Key Responsibilities:

Product Strategy

• Define and execute the AI SaaS product roadmap focused on maximizing dealer lead generation and shopper conversion.

• Identify opportunities to improve traffic, engagement, and lead capture across all dealership customer touchpoints.

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AI Conversion & Optimization

• Develop AI-powered tools such as intelligent chat, voice assistants, predictive lead scoring, and automated follow-ups.
• Continuously optimize the digital retail journey from online vehicle discovery to dealership appointment.

Dealer Growth & Business Impact

• Deliver measurable improvements in lead volume, lead quality, and dealer sales opportunities.
• Partner with dealer groups and OEMs to improve inventory exposure and shopper engagement.

Product Performance & Analytics

Define and monitor key product KPIs including:

• website lead conversion
• lead-to-appointment rate
• lead-to-sale conversion
• cost per lead
• dealer retention.

Cross-Functional Leadership

• Collaborate with engineering, AI/data science, UX, marketing, and sales teams to deliver high-impact product features.
• Align roadmaps with the Cars Commerce and dealer technology ecosystem.

Stakeholder Engagement

• Build trusted relationships with internal teams, dealerships, and OEM partners.
• Communicate product roadmap progress, performance metrics, and key achievements to leadership.

ABOUT YOU:

• 7+ years of relevant experience
• Demonstrated strategic and growth mindset
• Experience developing AI tools
• Experience leading the implementation of new products and processes in cross-functional teams
• Strong communication and interpersonal skills
• Strong time management skills and ability to work under minimal supervision

Preferred: 

Bilingualism, French and English. Automotive industry expertise preferred.

In the spirit of pay transparency, we are excited to share the base salary range for this position. In addition to base salary, some roles are eligible for our bonus and/or equity programs, depending on level and role. Regular full-time positions are eligible for our comprehensive benefits package. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Salary Range

$156,400.00-195,500.00

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans

• New Hire Stipend for Home Office Set-Up

• Generous PTO

• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Applicants: Click here to review our Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.