Sr. Integrated Marketing Specialist - SH

Posted 2 Days Ago
Be an Early Applicant
Minneapolis, MN, USA
In-Office
94K-142K Annually
Senior level
Healthtech
The Role
Support planning, execution, and optimization of integrated multi-channel marketing campaigns for Structural Heart. Coordinate cross-functional partners, manage digital/email/social/paid tactics, support product launches, ensure regulatory compliance, monitor performance, and drive stakeholder alignment and campaign measurement.
Summary Generated by Built In
We anticipate the application window for this opening will close on - 19 Jul 2026


 

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the LifeJob Specific Summary
The Integrated Marketing Specialist supports the planning, execution, and optimization of integrated marketing campaigns for the Medtronic Structural Heart portfolio.
This role partners closely with cross-functional teams in product management, medical education, clinical, legal, regulatory, and creative to develop and deliver cohesive, multi-channel campaigns that advance business objectives. This person will help drive best-in-class marketing communications by contributing to campaign strategies and execution across key channels including messaging, internal communications, digital, social media, print, and events.
The ideal candidate is a proactive, forward-thinking planner with strong project management skills and a growth mindset. Success in this role requires the ability to anticipate challenges, adapt quickly in a fast-paced environment, use data to inform decisions, and continuously identify opportunities to improve performance and impact.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. 

         

         

Key Responsibilities

  • Support the development of campaigns with established objectives and KPIs, execution of tactics, and measurement of integrated marketing campaigns across multiple channels to support product launches, brand initiatives, and business growth.

  • Assist with campaign planning by building timelines, coordinating deliverables, identifying risks, and helping ensure projects launch on time and on budget.

  • Contribute to development and refinement of compelling messaging and content for clinicians, patients, and key stakeholders, aligned to brand strategy, business objectives, and regulatory requirements.

  • Collaborate with cross-functional partners including product management, legal, clinical, regulatory, and creative teams to execute cohesive marketing initiatives.

  • Manage digital marketing tactics and assets, including websites, email campaigns, social media content, and paid media programs, optimizing for engagement and conversion.

  • Support product launches, brand campaigns, and strategic growth initiatives through coordinated execution and stakeholder alignment.

  • Coordinate with external agencies, vendors, and internal creative teams to ensure deliverables are high quality, on brand, cost-effective, and strategically aligned.

  • Clearly communicate marketing objectives, timelines, key messages, and deliverable requirements to project stakeholders and creative partners.

  • Ensure all marketing activities comply with internal processes, quality standards, legal requirements, and regulatory guidelines.

  • Monitor campaign and market performance, adapting tactics as needed to respond to changing business needs and opportunities.

Must Have:

  • Bachelor’s degree in marketing, communications, business, or related field.

  • 4+ years of relevant experience (healthcare, medical device, or highly regulated industry nice to have).

  • Experience supporting integrated marketing campaigns across multiple channels.

Nice to Have:

  • Demonstrated ability to proactively identify challenges and recommend solutions.

  • Proven track record as a forward-thinker and strategic planner, with the ability to manage complex projects and cross-functional teams.

  • Comfortable operating in a fast-paced, dynamic environment; able to pivot quickly and effectively when priorities change.

  • Excellent written and oral communication skills.

  • Creative thinker with strong problem-solving skills.

  • Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.

  • Working knowledge of social channels and strategies including paid, organic, programmatic, etc.

  • Experience with developing objectives, work plans and metrics that are aligned with business objectives.

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

U.S. Work Authorization & Sponsorship

At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Recruitment Fraud Alert

We are aware of phishing scams targeting job seekers. Please keep the following in mind: 


Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses. 


Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate. 


If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments. 


If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at [email protected]

Benefits & Compensation
 

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

Salary ranges for U.S (excl. PR) locations (USD):$94,400.00 - $141,600.00


This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

U.S. Pay Transparency (for SIP, Commission, Hourly Direct, Interns, Executives)The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

 

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

 

Regular employees are those who are not temporary, such as interns.  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

 

Further details are available at the link below:

Medtronic benefits and compensation plans

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Skills Required

  • Bachelor's degree in marketing, communications, business, or related field.
  • 4+ years of relevant experience.
  • Experience supporting integrated marketing campaigns across multiple channels (digital, social, email, paid).
  • Unrestricted U.S. work authorization at time of hire (roles below Principal require authorization).
  • Experience in healthcare, medical device, or highly regulated industry.
  • Strong project management skills and ability to manage multiple priorities.
  • Working knowledge of social channels and strategies including paid, organic, programmatic.
  • Excellent written and oral communication skills.
  • Ability to proactively identify challenges and recommend solutions.

Medtronic Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Medtronic and has not been reviewed or approved by Medtronic.

  • Parental & Family Support Paid leave for birthing and non-birthing parents is positioned as notably generous, with additional Family Care Leave available for a range of caregiving needs. Fertility, adoption, donor, and surrogacy support adds depth for different paths to family-building.
  • Retirement Support A 401(k) match and an employee stock purchase plan are presented as meaningful long-term savings tools. Scholarship and tuition programs further reinforce financial security beyond salary.
  • Healthcare Strength Medical, dental, and vision coverage is consistently described as a strong part of the total rewards package. Mental health resources, critical illness coverage, and wellness supports broaden the overall health offering.

Medtronic Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Dublin
80,303 Employees
Year Founded: 1949

What We Do

Medtronic is a global healthcare solutions company operating in approximately 160 countries. We are committed to improving lives through our medical technologies, services, and solutions. Since our beginning, 60 years ago, our Mission has remained the same: to alleviate pain, restore health, and extend life for people around the world. The Mission is our ethical framework and inspirational goal guiding our day-to-day work. It reminds us that our efforts are transforming millions of lives each year. To meet the needs of patients and healthcare professionals around the globe, we operate from more than 370 locations in approximately 160 countries.

Similar Jobs

In-Office or Remote
2 Locations
100 Employees
60K-70K Annually

PNC Bank Logo PNC Bank

Product Manager

Machine Learning • Payments • Security • Software • Financial Services
Remote or Hybrid
USA
55000 Employees
134K-250K Annually

PNC Bank Logo PNC Bank

Software Engineering Manager

Machine Learning • Payments • Security • Software • Financial Services
Remote or Hybrid
USA
55000 Employees
100K-223K Annually

Liberty Mutual Insurance Logo Liberty Mutual Insurance

Inside Sales Representative

Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Remote or Hybrid
10 Locations
40000 Employees
45K-85K Annually

Similar Companies Hiring

Sailor Health Thumbnail
Healthtech • Social Impact • Telehealth
New York City, NY
20 Employees
Granted Thumbnail
Mobile • Insurance • Healthtech • Financial Services • Artificial Intelligence
New York, New York
23 Employees
OneImaging Thumbnail
Healthtech
Miami, FL
62 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account