Sr. Integrated Marketing Manager

Role Summary:

We're looking for a Sr. Integrated Marketing Manager to own the planning and execution of multi-channel campaigns that drive Globality's growth — from market awareness to new logo acquisition. Reporting to the VP of Growth Marketing, you'll translate strategy into high-impact campaigns across paid, digital, and content channels while owning performance, optimization, and cross-functional alignment. If you're a marketer who thrives on turning strategy into impact and obsesses over what's driving pipeline, this role is for you.

Please note this is a hybrid role based out of our Palo Alto office and requires a minimum of 4 days in office.

 What you will be doing:

• Plan and lead integrated, multi-channel marketing campaigns, translating GTM strategy into high-impact programs that drive brand awareness, pipeline growth, and new logo acquisition.
• Define and execute the digital marketing strategy across web, SEO, paid and owned social, search, and media sponsorships, with rigorous performance tracking, continuous optimization, and stakeholder reporting.
• Partner closely with Field Marketing and cross-functional GTM teams to ensure tight alignment on strategy, priorities, and key programs.
• Manage and brief agency partners to deliver standout creative, messaging, and content that supports campaign objectives.
• Own the end-to-end campaign calendar, aligning initiatives across marketing and GTM teams to maximize reach, impact, and efficiency.
• Establish success metrics and KPIs, analyze performance, and optimize campaigns to improve conversion, pipeline contribution, and ROI.
• Leverage AI, data, and experimentation to enhance personalization, operational efficiency, and overall campaign effectiveness.

 What we are looking for: 

• 7+ years of B2B marketing experience, ideally in SaaS or high-growth technology environments.
• Proven track record designing and executing multi-channel campaigns that drive measurable pipeline and revenue impact.
• Strong data fluency — you know how to analyze performance, identify what’s working, and optimize quickly.
• Experience owning campaign strategy, frameworks, and reporting — not just execution.
• Skilled at managing agencies and external vendors to deliver high-quality work.
• Natural collaborator who builds strong relationships with Sales, Product, and Customer-facing teams.
• Excellent project management skills with the ability to juggle multiple campaigns, timelines, and stakeholders.
• Familiarity with Procurement or CPO buyer personas is a strong plus.

The anticipated annual pay scale for this position is $120,000-$170,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act. We are an equal opportunity employer and a participant in the E-Verify program. We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.