About Pinterest:
Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.
Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.
Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.
We are seeking a dynamic and thoughtful Business Marketer to drive the messaging and positioning strategy for our ad supported platform. The successful candidate will be responsible for creating compelling value propositions, positioning our advertising solutions effectively and ensuring that our messaging resonates with both current and prospective advertisers. This role plays a pivotal part in building strong relationships with advertisers and maximizing revenue through well-aligned marketing strategies.
What you’ll do:
- Develop and Execute Messaging Strategy:
- Craft clear, compelling, and differentiated messaging for the ad platform that highlights the value of advertising opportunities
- Ensure consistency in messaging across all channels, aligning it with the platform’s overall marketing and brand strategy.
- Advertiser Positioning:
- Establish strong positioning for Pinterest, focusing on key advertiser segments and aligning marketing efforts to meet their needs.
- Differentiate the platform from competitors by highlighting unique selling points such as audience quality, ad formats and performance.
- Market and Audience Research:
- Conduct market research to understand advertiser needs, competitive landscape, and industry trends.
- Leverage data insights to develop targeted marketing strategies that resonate with specific advertiser types
- Campaign Development and Management:
- Collaborate with cross-functional teams, including product marketing, sales, and creative, to develop marketing campaigns and content (collateral, sales decks, case studies, keynotes, etc.) that promote the platform’s ad products.
- Collaboration with Sales Teams: Develop strong value-based narratives that help sales teams position the platform effectively to clients.
- Performance Analysis and Optimization: Use advertiser feedback and market insights to continuously optimize positioning and campaign efforts.
What we’re looking for:
- 8+ years of experience in B2B marketing, preferably in advertising, media, or ad-tech industries.
- Strong understanding of digital advertising and media landscape, including the social media landscape.
- Proven ability to develop positioning and messaging strategies for advertisers and partnering with sales organizations.
- Excellent written and verbal communication skills, with the ability to translate technical features into clear, compelling value propositions.
- Experience working cross-functionally with sales, product marketing, and creative teams.Strong analytical skills, with a data-driven approach to decision-making and optimization.
- Ability to manage multiple projects in a fast-paced environment.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
- This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.
- We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
US based applicants only
$141,950—$292,000 USD
Our Commitment to Diversity:
What We Do
Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. Today, more than 460 million people come to the platform every month to explore and experience billions of ideas that have been saved. We’re proud to help people to discover and do what they love.
