Sr. Integrated Channel Manager, Paid Content

Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job summary
* The Senior Integrated Channel Manager, Content will lead the development and execution of comprehensive, full funnel media strategies designed to drive engagement, acquisition, and customer retention within a B2B context. This role is integral to crafting and optimizing integrated media plans, utilizing analytics, AI-driven tools, and emerging platforms to deliver exceptional campaign performance and measurable business results.
* What you will do
* Develop, execute, and manage comprehensive full funnel media strategies that align with CDW's broader B2B marketing goals.
* Oversee the creation and deployment of integrated media plans across paid search, programmatic, social media, display advertising, and emerging digital platforms specifically targeting B2B audiences.
* Lead the implementation of advanced analytics, measurement frameworks, and attribution models to continuously optimize media spend and campaign outcomes.
* Manage relationships with external media agencies and technology partners to leverage cutting-edge media tools and methodologies.
* Drive innovation by identifying opportunities to implement and scale AI-driven and programmatic media solutions specifically for B2B audiences.
* Collaborate cross-functionally with product, creative, and analytics teams to ensure cohesive B2B campaign planning and execution.
* Ensure performance tracking aligns with defined KPIs, including conversion metrics, ROI, customer acquisition cost (CAC), and lifetime value (LTV).
* Coach and develop a team of media specialists, fostering a culture of accountability, innovation, and continuous improvement.
* What we expect of you
* Bachelor's Degree and 8+ years of progressive marketing experience with a minimum of 4 years in performance media strategy OR
* 12+ years of progressive marketing experience with a minimum of 6 years in performance media strategy
* 3+ years in a leadership or supervisory role, demonstrating proven experience managing high-performing teams.
* Expert knowledge of digital media planning and buying across multiple channels, including paid search, social, display, and programmatic.
* Demonstrated expertise in utilizing AI-driven content creation tools, predictive analytics, and advanced marketing automation platforms tailored for B2B marketing.
* Strong proficiency in media analytics, data visualization, and reporting platforms (e.g., Google Analytics, Tableau, Adobe Analytics).
* Proven experience integrating AI-driven insights and analytics into performance marketing campaigns.
* Exceptional project management and organizational skills, adept at managing multiple complex projects simultaneously.
* Excellent communication skills, capable of effectively presenting media strategies and performance insights to executive stakeholders.
* Proven ability to remain agile and responsive in a dynamic, fast-paced B2B marketing environment. Pay range: $ 126,000 - $ 174,800 depending on experience and skill set Annual bonus target of 15% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.