Who We Are
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind.
Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally.
Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit zenni.com.
You know the moment when a creator posts about a brand and it just lands. It feels like them. Their audience leans in. The brand gets to be part of something it never could have scripted. We're hiring the person who makes more of those moments happen for Zenni.
As our Sr. Influencer Coordinator, you'll run creator campaigns from first idea to final report. You'll find creators who fit what we're building, write briefs that give them room to be themselves, review the content, and show our leaders what worked and why.
You'll report to our Manager, Influencer, and sit on a small, fast-growing team.
Where you'll work
This is a hybrid role based in Los Angeles. Our creator events, shoots, and team days happen at and around our Arts District office, and you'll be there roughly twice a month. The rest of the time, you'll work from wherever you do your best work.
We're hoping to find someone who already lives in LA or within about 45 to 60 minutes of the office. That isn't about clocking in. It's because this job is built around people, and so much of the creator world runs through this city. When a creator wants to grab coffee, when an event needs a last-minute hand, when something is happening on Melrose that we should be part of, we want you close enough to say yes.
This job is a great fit if:
- You follow creators the way other people follow sports. You notice who's rising before everyone else does.
- You like being the organized one. Trackers, timelines, and follow-ups are your comfort zone, not a chore.
- You can write a brief a creator actually wants to read, and give feedback that makes content better without flattening it.
- You enjoy it when numbers tell a story, and you can share that story in plain words with people who don't live in spreadsheets.
- You're comfortable hosting a room. You'll help run monthly creator events and be the face of Zenni to our creator community.
What You'll Do
- Find the right creators. Research and vet creators who match our campaigns and company goals, from micro to macro, across TikTok, Instagram, and YouTube. Look at the data, not just the follower count.
- Build real relationships. Nurture the creators we already work with and bring in new voices and new audiences. Be the person creators like hearing from.
- Run campaigns end to end. Own campaigns from concept to reporting: briefs, deliverables, product gifting and seeding, content review, posting timelines, and payments.
- Keep it organized. Keep clear trackers for budgets, timelines, deliverables, and results so nothing slips and everyone knows where things stand.
- Measure what matters. Pull together campaign performance (reach, engagement, earned media value, code and link results) and share clear, honest recaps with leadership on a regular cadence.
- Show up for events. Plan and attend monthly creator activations in LA. Help creators feel welcome, taken care of, and excited to post.
- Help us grow into new markets. Help shape localized creator strategies for new markets, including Spanish-speaking audiences, to grow awareness, engagement, and new customers.
- Connect the dots. Work closely with our social, brand, paid media, and PR teams so creator content ties into everything else Zenni is doing.
- Stay ahead. Stay on top of pop culture, creator trends, platform updates, and new tools, and bring ideas to the table before we have to ask.
- 2-4 years of experience in creator or influencer marketing, social media, talent relations, PR, or a closely related field
- Deep working knowledge of TikTok, Instagram, and YouTube and what makes content perform on each
- Comfortable with data: you can build a campaign recap, read the numbers, and explain what they mean
- Clear, friendly writer and communicator with strong attention to detail
- Able to juggle several campaigns and creator timelines at once without dropping the ball
- Able to be in Los Angeles roughly twice a month for creator events and team days
Preferred Qualifications
- Bilingual in English and Spanish (spoken and written)
- Based in Los Angeles or within about 45 to 60 minutes of our Arts District office
- Hands-on experience with creator platforms such as Aspire,TRIBE, CreatorIQ, GRIN, Dash Hudson, or similar tools
- Experience with product gifting and seeding logistics, affiliate programs, or TikTok Shop
- Experience planning or supporting in-person creator or brand events
- Experience negotiating with creators and their managers, from micro to VIP talent
- A background in fashion, beauty, lifestyle, gaming, or sports marketing
- Annual Bonus Program
- Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
- Basic Life and AD&D with option for additional voluntary coverage
- Short and long term disability coverage
- 401k with up to 4% match
- EAP and Spring Health that gives you and dependents access to free therapy and coaching
- Free access for you and your family to our digital wellness platform - Wellness Coach
- Generous PTO in addition to our Week of Zen - the time between Christmas and New Year's to relax and recuperate
- Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
- Family forming & fertility support and services through Maven
- Annual Zenni Gift Card - to use towards our products!
In addition to other forms of compensation like perks and benefits, the estimated salary range for this role is $68,000 - 79,000 USD. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs. Please note the company has a preference for individuals located in Los Angeles, CA.
At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm.
We look forward to hearing from you!
We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.
Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Skills Required
- 2-4 years of experience in creator or influencer marketing, social media, talent relations, public relations, or a related field
- Working knowledge of TikTok, Instagram, and YouTube
- Ability to build campaign recaps, interpret performance data, and communicate insights
- Clear, friendly writing and communication skills with strong attention to detail
- Ability to manage multiple campaigns and creator timelines simultaneously
- Ability to be in Los Angeles approximately twice a month for creator events and team days
- Bilingual English and Spanish proficiency
- Based in Los Angeles or within approximately 45-60 minutes of the Arts District office
- Experience with Aspire, TRIBE, CreatorIQ, GRIN, Dash Hudson, or similar creator platforms
- Experience with product gifting and seeding logistics, affiliate programs, or TikTok Shop
- Experience planning or supporting in-person creator or brand events
- Experience negotiating with creators and their managers
- Background in fashion, beauty, lifestyle, gaming, or sports marketing
Zenni Optical Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zenni Optical and has not been reviewed or approved by Zenni Optical.
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Healthcare Strength — Medical, dental, and vision coverage are prominently offered and described as strong, with supporting signals like HSA/FSA options and EAP included in multiple role listings. Benefit summaries indicate these health plans are a well‑regarded part of the package.
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Leave & Time Off Breadth — Paid holidays, PTO, sick leave, bereavement, and paid parental leave are repeatedly listed, with indications of generous PTO and at least 15 vacation days in some roles. These time‑off offerings form a robust baseline across many postings.
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Wellbeing & Lifestyle Benefits — Everyday perks such as free Zenni eyewear, daily catered lunches at certain sites, snacks/social events, and occasional wellness or learning stipends add tangible value beyond core benefits. These extras are highlighted across employer materials and third‑party profiles.
Zenni Optical Insights
What We Do
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 50 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Columbus Crew, and San Francisco 49ers and partner with Emmy® Award-winning actress, musician, producer, and style icon, Keke Palmer. Our Purpose is to help our customers See Better And Live Better. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.
