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System1 operates an industry-leading responsive acquisition marketing platform (RAMP) powered by AI & machine learning.
The Role
The Lead Growth Strategist will develop and implement innovative, data-driven marketing strategies to grow Startpage's user base and increase app installations and browser usage.
Summary Generated by Built In
System1 is seeking a dynamic Lead Growth Strategist to lead the growth approach for System1’s flagship branded private search product, Startpage. Startpage currently serves millions of loyal users with its one-of-a-kind search & browsing solutions, and is looking to expand its existing offering as well as support new upcoming launches. This role emphasizes creativity over traditional marketing, and employing innovative, data-driven tactics rather than standard ad campaigns.
The ideal Startpage team member is a self-starter who is data-oriented, creative, accustomed to growth-hacking strategies, and thrives in a fast-paced environment. As the Lead Growth Strategist, you will report directly to the General Manager of Startpage and play a crucial role in shaping the growth of the world’s most private search engine.
The Role You Will Have:
- Architect Startpage’s marketing initiatives to expand our reach, app installations, and browser usage.
- Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with the potential for increased funding contingent on measurable channel success.
- Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing. Author compelling business cases on where Startpage should focus its efforts.
- Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base.
- Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts.
- Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance our marketing efforts.
What You Will Bring:
- 5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment
- Strong analytical skills to evaluate full-funnel performance of various channels
- Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies
- Significant experience collaborating and communicating with the highest levels of an organization
- Experience with growing a subscription-based business a plus
- Experience with mobile app growth a plus, including tools like Adjust & Amplitude
What We Have To Offer:
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
The U.S. base salary range for this full-time position is $133,000 - 182,875 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.
Employees near office locations are returning to the office.
Equal Employment Opportunity:
System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Machine Learning Engineering Manager
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The Company
What We Do
We are an omnichannel customer acquisition platform with offices throughout the US, Canada and Europe. System1 builds desktop and mobile apps, search engines, and online publications that empower consumers with information while respecting their privacy. We also operate brands that include CouponFollow, Startpage and MapQuest.
Why Work With Us
Our growing team of over 300 people is an incredible cohort of engineers, product managers, data scientists, & buy- and sell-side experts. Together, we have grown globally through Best-In-Class hiring and complimentary business acquisition, and we are JUST getting started.
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