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System1 operates an industry-leading responsive acquisition marketing platform (RAMP) powered by AI & machine learning.
The Role
The Lead Growth Strategist will develop and implement innovative, data-driven marketing strategies to grow Startpage's user base and increase app installations and browser usage.
Summary Generated by Built In
Startpage is the second-largest private search engine on the planet, used by millions who demand a better, safer web. We’re entering a major new growth chapter - and we’re hiring a growth hacker to build the engine that powers it.
This is not a traditional marketing role. It’s a high-visibility, high-ownership position for a creative builder who wants to shape how a category-defining product scales. You’ll report directly to the General Manager of Startpage, operate with significant autonomy, and lead the programs that accelerate acquisition, activation, and loyalty across web, app, and browser experiences.
If you’re a roll-up-your-sleeves builder and an AI-powered strategist who takes ideas from 0→1, this is your stage.
This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.
The Role You Will Have:
- Own the growth roadmap for Startpage: design, test, and scale initiatives that expand reach, app installs, and browser usage globally.
- Lead the non-paid growth playbook: content flywheels, organic social, community and forums, partnerships, IRL pop-ups, surprise-and-delight stunts - anything that earns attention and trust.
- Run smart bets with exploratory budgets across channels; double down where you see signal and sunset what doesn’t move the needle.
- Hands-on ownership: ideate, prototype in AI, make the assets, launch the campaign, wire the tracking, iterate.
- Launch campaigns across TikTok, app stores, influencer and creator collaborations, podcasts, brand partnerships, and viral social formats - then author crisp business cases for where we invest next.
- Define KPIs, instrumentation, and dashboards; make data-driven calls to scale, pivot, or kill experiments quickly.
- Be our trend radar and cultural translator: bring fresh ideas from the internet’s front lines into our growth engine.
- Partner tightly with social, product, design, and analytics to ship fast, learn faster, and create compounding growth loops.
What You Will Bring:
- 5+ years in growth marketing or a related role, with a track record of non-traditional, high-velocity experimentation for tech or digital products.
- Scrappy attitude: 0→1 builder who executes end-to-end. Prioritizing doing over delegating.
- Sharp analytical chops; you can evaluate full-funnel performance across channels and distill complex data into clear, decisive next steps.
- Hands-on experience allocating budgets and working with influencer/creator programs.
- Comfort building and prototyping using AI tools.
- Bonus: experience growing subscription businesses or mobile apps.
Why This Role Is Different:
- Global canvas, real impact: You’ll shape the growth of a product millions use every day, in a category that truly matters - privacy.
- Autonomy with upside: You’ll run the playbook, place the bets, and get the resources you need as channels prove out.
- Visibility and velocity: Direct line to leadership, rapid iteration cycles, and the chance to define how a beloved product breaks into its next phase.
What We Have To Offer:
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
The U.S. base salary range for this full-time position is $133,000 - 182,875 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.
Employees near office locations are returning to the office.
Equal Employment Opportunity:
System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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The Company
What We Do
We are an omnichannel customer acquisition platform with offices throughout the US, Canada and Europe. System1 builds desktop and mobile apps, search engines, and online publications that empower consumers with information while respecting their privacy. We also operate brands that include CouponFollow, Startpage and MapQuest. System1 is a champion of AI technology, investing in the first legal AI called Vinny after the movie "My Cousin Vinny"!
Why Work With Us
Our growing team of over 200 people is an incredible cohort of engineers, product managers, data scientists, & buy- and sell-side ad/mar tech experts. Together, we have grown globally through Best-In-Class hiring and complimentary business acquisition, and we are JUST getting started.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy allows employees to work with their teams in the office and also remotely. Teams have decided what works best for them and the employees on their teams.
Typical time on-site:
Not Specified
