Sr. Growth Marketing Strategist

Overview

We’re hiring a Senior Growth Marketing Strategist to own demand generation for our marketing and leasing solutions. This role is designed for a marketer who blends strategic thinking with strong execution and knows how to turn complex product capabilities into clear, compelling campaigns that drive pipeline and sales momentum. This is a strategic, hands-on role for a marketer who thrives at the intersection of creative storytelling, cross-channel orchestration, and data-driven performance optimization.

As the Senior Growth Marketing Strategist, you will lead the end-to-end strategy and execution of integrated, multi-channel campaigns aligned to product launches, sales priorities, and key buyer personas across the multifamily market. You’ll be responsible for translating product narratives into campaign themes, orchestrating activation across paid and owned channels, and continuously optimizing performance using data and insights.

This role sits at the center of Marketing, Product Marketing, and Sales. Success requires strong cross-functional alignment, clear communication, and the ability to balance creativity with rigor and accountability.  

About Realpage: At Realpage, we believe better technology creates stronger communities. For over 25 years, we’ve partnered with multifamily housing operators and property management companies to simplify operations, improve efficiency, and unlock new growth opportunities.

Trusted across the rental housing industry, Realpage delivers property management software, smart AI-driven tools, and industry-leading data and insights that help companies streamline leasing, optimize property and financial performance, and enhance the resident experience.

Our mission is simple: empower property management companies to operate more efficiently, serve residents more effectively, and thrive in a fast-moving rental housing market.

Responsibilities

• Own integrated campaign strategy and execution for marketing and leasing products, focused on pipeline creation and deal acceleration.
• Design full-funnel, multi-touch campaigns aligned to personas, verticals, and stages of the buyer journey across paid media, email, web, events, outbound SDR support and content syndication.
• Partner closely with Product Marketing to translate product positioning and narratives into clear value propositions, campaign themes, and audience-specific messaging.
• Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs tailored to segmented audiences.
• Collaborate with SEO, web development, paid media, creative, and marketing operations to activate campaigns consistently across all touchpoints.
• Monitor and analyze campaign performance, identify optimization opportunities, and communicate results and insights to stakeholders.
• Align with Sales leaders and SDR teams to ensure campaign readiness, clear handoffs, and effective feedback loops that improve conversion.
• Stay current on evolving demand generation best practices, AI-driven marketing tools, and emerging content formats.
• Act as a strategic thought partner to Product Marketing and Sales, contributing ideas that improve scale, efficiency, and impact.

Qualifications

Required:

• 7+ years in B2B SaaS demand generation or integrated campaign strategy roles.
• Demonstrated experience running full-funnel campaigns that combine content strategy, digital media, and outbound motions.
• Track record of accountability for pipeline performance and campaign optimization.
• Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
• Strong command of campaign measurement, attribution, A/B testing, and performance reporting.

Preferred:

• Familiarity with AI-enabled solutions or previous experience in emerging tech categories
• Background in multifamily, real estate technology, or adjacent B2B verticals

KNOWLEDGE/SKILLS/ABILITIES

Required Skills & Competencies:

• Strategic, persona-driven marketer with a strong understanding of integrated campaign design.
• Clear and confident communicator who can align cross-functional teams’ partners and report results in business terms.
• Strong writing skills, with the ability to develop campaign themes, nurture flows, and audience-specific narratives.
• Curiosity and enthusiasm for innovation, experimentation, and modern marketing approaches, including AI and automation
• Highly organized with the ability to manage multiple campaigns, timelines and stakeholders simultaneously.
• Collaborative, pragmatic, and comfortable driving clarity in a fast-paced, matrixed environment

Physical Demands and Working Conditions

This is a remote position, requiring the ability to work effectively in a home-office environment with occasional travel as needed.

Join Our Team:This role offers the opportunity to help bring new marketing, leasing and AI solutions to market and shape how modern marketing supports growth in multifamily housing. You’ll work alongside a smart, collaborative team that values clarity, trust, and performance, and you’ll have meaningful ownership over campaigns that directly impact the business. If you’re excited to lead high-impact campaigns and build what’s next, we’d love to connect.

SALARY AND BENEFITS RealPage provides a competitive salary package along with a comprehensive benefit plan that includes: • Health, dental, and vision insurance.• Retirement savings plan with company match.• Paid time off and holidays.• Professional development opportunities.• Performance-based bonus based on position. Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees. Pay RangeUSD $106,900.00 - USD $181,900.00 /Yr.