Tabs is the AI Operating System for Revenue, built for modern finance and accounting teams. It combines deep revenue and accounting expertise with the agents and applications needed to run revenue work end to end. Tabs understands customer and contract context, applies accounting logic, and executes critical workflows with built in controls, auditability, and human oversight. With Tabs, finance teams can move from manually managing revenue workflows to directing outcomes while the system executes the work.
About the Role
We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four core pillars: campaign operations, paid media management, website optimization, and reporting. You’ll own paid social advertising end-to-end, take on a portion of our paid search program, and be a critical partner to the Director of Growth Marketing in translating strategy into executed, measurable programs.
This is a high-ownership role for someone who's equally comfortable running a paid social program without an agency, optimizing a paid search budget, building HubSpot workflows, supporting an AEO content strategy, and pulling together a dashboard that ties spend to pipeline.
What You’ll Do
Paid Media Management
Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization
Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program
Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management
Monitor spend and performance across channels to ensure budget is allocated toward what's working
Campaign Operations
Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms
Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing
Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages
Website Optimization
Run conversion rate optimization (CRO) testing across the website
Own execution of SEO/AEO initiatives, working within AirOps
Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility
Reporting
Support in maintaining dashboards that connect marketing spend, particularly paid media, to down-funnel performance (pipeline, opportunities, revenue)
Who You Are
Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.
A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.
Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.
Experience
4-7 years in growth or demand generation marketing, ideally at a B2B SaaS company
Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting
Deep hands-on experience with tools such as HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity
Comfort with CRO testing tools and methodology
Bonus points if you have working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time
Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus
Additional Information
This role is based in New York City at our Soho office. 4x a week in office.
Perks and Benefits (Full-time Employees)Competitive compensation and equity
Unlimited PTO
Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
Lunch provided via Sharebite, plus dinner for any later in office days.
Parental leave up to 12 weeks
Tax free commuter and parking benefits
Voluntary insurances (Life, Hospital, Critical Illness, Accident)
Employee Assistance Program (Rightway)
Free One Medical Membership
401k
Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.
Skills Required
- 5-7 years in growth or demand generation marketing
- Proven experience owning paid social programs end-to-end (LinkedIn, Meta)
- Working knowledge of paid search (Google Ads) and ability to partner with agencies
- Deep hands-on experience in HubSpot (forms, workflows, programs, reporting)
- Comfort with CRO testing tools and methodology
- Analytical ability to connect paid media activity to pipeline and revenue
- Experience building campaign infrastructure, automations, and integrations
- Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization
- Experience at a B2B SaaS company
What We Do
Finance software transformed how companies manage spend years ago. Revenue never got the same treatment. Billing, collections, and revenue recognition stayed manual, because the accounting complexity and the risk of getting it wrong made the work hard to automate. So finance teams scaled with headcount instead. As revenue grew, so did the exceptions, judgment calls, and spreadsheet work needed to support it. Meanwhile, revenue itself got more complicated. Companies now price with usage, credits, commitments, consumption, outcomes, and hybrids of them. Products change, pricing changes, and sometimes the unit of value itself changes. Static systems were never designed for that variability. We started Tabs in 2023 to fix this with AI. Today we run the contract-to-cash lifecycle as one connected system: contracts, billing, collections, payments, revenue recognition, and reporting.
Why Work With Us
Founded by operators who’ve spent decades scaling companies and backed by Lightspeed, General Catalyst, and Primary, you will have the opportunity to join a team that is rethinking how revenue runs from contract to cash.
