The Role
The Senior Growth Marketer - SEM will optimize paid search strategies on Google and Bing, manage campaigns, and analyze performance data for growth.
Summary Generated by Built In
About VacationRenter
VacationRenter is the fastest growing vacation rental search engine. We love traveling, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several sites and scroll through pages of irrelevant results just to find the perfect home away from home.
We aggregate accommodations from the top travel sites, giving travelers all the best options in one place.
VacationRenter was born inside the startup studio Wilbur Labs. VacationRenter uses automation and AI to help travelers find the perfect stay. Be sure to check out our rebranded site, Vogo.com. Vogo is the same company travelers have come to love but under a new name.
About This Role
VacationRenter is seeking a highly motivated, hands-on, detail-oriented Growth Marketer - SEM to help scale and optimize our paid search strategy across Google and Bing. In this role, you’ll launch, manage, optimize, and expand SEM campaigns, collaborate across Product, Partnerships, SEO and BI departments and use analytics to drive sustained, profitable growth. This is the perfect role for a hands-on marketer well-versed in customer acquisition, with proven experience and success in managing paid search campaigns.
The ideal candidate will bring extensive paid search expertise and a data-driven mindset, enabling them to analyze performance, identify meaningful trends, and drive efficient campaign growth while achieving target ROI.
This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.
Role & Responsibilities:
- Execute a performance-driven search marketing strategy across domestic and international markets in English and other languages
- Manage the existing accounts including campaign, ad group, keyword and ad creative creation and optimization
- Create, track, analyze, and optimize paid search campaigns in Google Ads, and Bing Ads
- Proactively look for efficient ways to grow traffic and revenue across paid search campaigns
- Collect and analyze data from ad engines and internal sources, identify trends in order to achieve maximum ROI
- Run A/B and multivariate tests to improve conversion rates and performance
- Assist in identifying potential new markets and launching localized paid search campaigns
- Partner with Product and Engineering to execute tests focused on conversion rate and revenue optimization
- Contribute to the development of internal growth marketing tools and automation systems
Minimum Qualifications:
- BA/BS degree or equivalent practical experience
- 5+ years of search engine marketing experience (Google, Bing)
- Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor
- Expert in leveraging platform-specific bidding tools (Google Smart Bidding, etc.)
- Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
- Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
- Demonstrated experience creating and optimizing successful marketing campaigns
- Complex advertising account management experience
- Strong attention to detail and highly adaptable
- Self-starter who will thrive in an ambiguous startup environment
- Competitive, entrepreneurial mindset
Preferred Qualifications & Prior Experience:
- Experience working in a high-growth startup environment
- Background in the travel industry
- Proven expertise in leveraging advanced AI tools, platforms, and workflows
- Prior experience working on search experience products
- Proficiency in campaign translation and localization
- Experience with marketing attribution modeling
Benefits & Perks:
- Competitive salary + equity
- Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
- 401(k) with company match
- Unlimited, guilt-free vacation days
- Annual wellness stipend (gym + other wellness activities)
- Monthly house cleaning stipend
- Annual travel allowance
- Monthly cell phone & internet usage stipend
- Charity donation company match
- Employee referral bonus
- Team offsites/activities
Top Skills
Bing Ads
Google Ads
Google Analytics
Mixpanel
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The Company
What We Do
The studio identifies big customer pain points and builds businesses to solve these problems. After an idea is validated in the lab, the studio brings in industry leaders with domain expertise to manage the company. Wilbur Labs continues to provide funding, shared resources, and operational support to ensure management is focused on solving problems that matter. Wilbur Labs was founded in 2016 by Phil Santoro and David Kolodny.
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