Responsibilities:
- Own the top-of-funnel experience- from employer launch and eligibility through first session booking.
- Design and test new member enrollment pathways, combining behavioral design, incentives and automation.
- Partner with Marketing to create personalized engagement campaigns that boost click-through and conversion.
- Collaborate with Client Success to optimize client-level activation rates and drive ROI transparency.
- Build and maintain growth dashboards and analytics, focusing on enrollment, conversion rate and CAC efficiency.
- Drive cross-functional experimentation- establishing a test-and-learn culture across growth, product and marketing teams.
- Mentor and support PMs and analysts focused on activation and funnel optimization.
Qualifications:
- Bachelors Degree at a minimum.
- 6+ years of product experience, with 3+ in growth, funnel optimization or acquisition roles.
- Strong background in B2B2C models- especially employer-based health, benefits or wellness.
- Deep experience driving top-of-funnel engagement- campaign optimization, landing pages and personalization.
- Data-driven mindset; skilled in A/B testing, segmentation and experimentation tools (e.g., PostHog, Amplitude, Braze).
Top Skills
What We Do
Vida is a virtual care company that combines a human-centric approach with technology to address chronic and co-occurring physical and behavioral health conditions. We provide personalized chronic condition management combined with health coaching and therapy through a mobile and online platform that supports individuals in managing and significantly improving conditions such as diabetes, hypertension, obesity, depression, anxiety, etc. Our platform integrates deeply individual expert care with machine learning and remote monitoring to deliver lasting behavior change, health outcomes and cost savings. Vida is in the business of enabling self-insured employers, health plans and providers to take better care of their employees and members. We are trusted by Fortune 1000 companies, major national payers, and large providers to activate, engage, and empower their employees to live their healthiest lives. Based in San Francisco, CA, Vida is backed by investors including Khosla Ventures, StartX, Aspect Ventures, Canvas, Workday, and Nokia.
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