The Role
Lead creative direction and brand visual identity across marketing, product, and sales. Manage cross-functional projects, mentor designers, execute brand campaigns, digital assets, motion design, and sales enablement materials to drive acquisition, engagement, and retention.
Summary Generated by Built In
Marketing at TRACTIAN
What will you do
Responsibilities
Requirements
Bonus Points
The Tractian Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding, and Product Marketing to reach and resonate with both prospects and customers. Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect Tractian expertise and commitment to operational excellence.
As a Sr. Graphic Designer, you will play a key role in shaping our brand’s visual identity and leading the creative direction within the Creative Core Team. You will act as the main technical reference for the design team, mentoring designers, ensuring top-quality creative execution, and driving high-impact projects that align with our business objectives. This role is perfect for a designer who blends creativity with strategic thinking, understands the nuances of branding in B2B, and has the leadership skills to elevate our design team to the next level.
- Lead high-impact creative projects across multiple departments, acting as a key project manager to ensure timely execution and alignment with company goals.
- Collaborate with cross-functional teams, including Growth, Product Marketing, Sales, and Customer Success, to develop strategic creative initiatives that enhance acquisition, engagement, and retention.
- Drive the execution of brand campaigns, digital assets, product education materials, and sales enablement resources, ensuring consistency and effectiveness.
- Manage priorities, allocate resources, and oversee workflows to balance multiple projects simultaneously while maintaining high-quality standards.
- Act as a problem solver, proactively identifying creative and operational challenges and implementing solutions to improve processes and outcomes.
- Work closely with leadership to translate business objectives into clear creative strategies that support revenue growth and market expansion.
- Facilitate collaboration between designers, writers, and external agencies to streamline production, maintain timelines, and optimize project efficiency.
Requirements
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
- Strong ability to manage complex creative initiatives, aligning multiple stakeholders and ensuring project execution meets strategic objectives.
- 5+ years of experience in brand design, marketing campaigns, and creative direction, preferably in B2B or SaaS companies.
- Strong portfolio showcasing expertise in branding, digital marketing assets, and high-impact creative projects.
- Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and motion design tools like After Effects.
- Deep understanding of design’s role in marketing, sales enablement, and lead generation, with a strategic mindset.
- Ability to integrate data insights into creative decision-making to improve engagement and campaign success
- Familiarity with UI/UX principles and responsive design considerations.
- Previous experience in a sales enablement or product marketing capacity.
- Proficiency in 3D modeling and rendering software.
Skills Required
- Bachelor's degree in Graphic Design, Visual Communication, or related field
- 5+ years of experience in brand design, marketing campaigns, and creative direction (preferably B2B or SaaS)
- Strong portfolio showcasing branding, digital marketing assets, and high-impact creative projects
- Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and motion design tools like After Effects
- Strong ability to manage complex creative initiatives and align multiple stakeholders
- Deep understanding of design's role in marketing, sales enablement, and lead generation with a strategic mindset
- Ability to integrate data insights into creative decision-making
- Familiarity with UI/UX principles and responsive design considerations
- Previous experience in sales enablement or product marketing
- Proficiency in 3D modeling and rendering software
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The Company
What We Do
Tractian is a machine-intelligence company delivering integrated hardware, cloud software and AI to prevent machine failures and boost industrial uptime. Their offering combines vibration and condition sensors, TracOS maintenance-management software, and AI-driven analytics to enable predictive maintenance, energy optimization and operational visibility for factories and asset-heavy operations globally.
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