About the Role
Campfire is looking for a Senior Graphic Designer to build and own our design infrastructure.
You will evolve our visual identity, create scalable systems, and define how we show up across every touchpoint from marketing and product to sales and events. This is a high-ownership role for someone who wants to architect a brand in a fast-growing B2B company.
We operate in a sophisticated, technical accounting and fintech space, and we are looking for a designer who can use modern tools, including AI-powered illustration, to make complex concepts feel clear, compelling, and human.
What You Will Do
Own and evolve our brand identity
Define and maintain our brand guidelines and visual identity system
Evolve our existing brand as the company grows and our story matures
Ensure consistency across all customer touchpoints from marketing, product, sales, and events
Build scalable design infrastructure
Build a library of templated design assets that reduce production time while maintaining quality
Establish design standards and best practices that empower the broader team
Develop illustration systems, including AI-assisted workflows where appropriate, that scale across campaigns and channels
Design for impact across channels
Create campaign graphics and visuals in partnership with the marketing team
Design motion graphics for product demos, social content, and marketing campaigns
Support product marketing with compelling visual storytelling for feature launches, case studies, and educational content
Translate complex financial and accounting workflows into strong, clear visual narratives
Collaborate cross-functionally
Partner with marketing, product, and GTM teams to understand needs and deliver high-impact design
Balance creative excellence with speed and scalability
Use feedback and performance data to continuously refine our visual approach
Who You Are
Must-haves
Strong portfolio demonstrating brand identity work, design systems, and scalable templates
Expert-level proficiency in design tools such as Figma and Adobe Creative Suite
Experience with motion design for digital content including product demos, social videos, and marketing campaigns
Experience incorporating AI-powered illustration or generative tools into your workflow in a thoughtful, production-ready way
Systems thinker who builds frameworks that scale, not just beautiful one-offs
Collaborative designer who understands how to balance creative vision with business needs
Self-starter comfortable working independently and managing multiple projects
Nice-to-haves
Experience at a B2B SaaS, fintech, or high-growth startup
Background designing for technical or enterprise products
Familiarity with web design and partnering closely with engineering teams
Experience building design systems from the ground up or evolving existing ones
Understanding of brand positioning and how visual identity supports business strategy
Familiarity with Notion project management
Success Metrics
You'll be measured on:
Evolution and documentation of comprehensive brand guidelines and design system
Creation of a scalable template library that measurably reduces design production time
Consistent, high-quality visual output across all marketing campaigns and channels
Cross-functional satisfaction with design support and turnaround times
Quality and impact of motion design assets (engagement, shareability, sales enablement value)
Why Campfire
Campfire is building the future of enterprise finance, a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.
You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data
Top Skills
What We Do
Campfire is the AI-native ERP for mid-size and enterprise companies to close fast and scale faster. Features include a powerful general ledger, invoicing, billing, revenue accounting and reporting, financial statements, AI-powered conversational reporting, and automated accounting workflows such as bank reconciliation. The product is natively integrated with industry leading solutions such as Ramp, Rippling, Salesforce, and has over 100+ API endpoints to build custom integrations and workflows.
Campfire's customers range from 50 to 5,000 employees with a variety of business models including SaaS, usage, consulting and transactions including customers such as Replit and Advisor360.
The company is headquartered in San Francisco and backed by Accel, Foundation Capital, Y Combinator and Capital49 (Airwallex).
