Sr. Graphic Designer & Production Manager

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Senior Graphic Designer & Production Manager is responsible for leading the visual production of VASA Fitness's prospect and member-facing creative across all marketing channels. This is a high-volume, high-impact role accountable for how the brand is represented across email, social and paid media, in-club environments, and digital platforms.

VASA's creative agency establishes campaign concepts, visual direction, and design systems. This role is responsible for translating that direction into high-quality, production-ready assets across all channels. Success in this position requires the ability to accurately interpret creative intent, maintain consistency at scale, and deliver assets that meet both brand and functional marketing needs.

This role requires deep expertise in production design across digital and physical formats. The Senior Graphic Designer & Production Manager must be able to work within established creative systems, uphold quality under tight timelines, and execute with precision while adapting creative for different formats and environments.

The position reports to the Director of Brand and will eventually manage one Junior Graphic Designer. It is responsible for overseeing day-to-day work allocation, maintaining output quality, and supporting the professional development of the direct report, in addition to individual contributions. This position will also work closely with our creative agency, ensuring creative consistency of campaigns across all channels.

Multi-Channel Creative Production

• Produce high-volume, prospect- and member-facing creative across digital and physical channels, including email, paid media, websites, in-club signage, internal screens, and digital platforms
• Translate campaign concepts, visual direction, and established design systems into production-ready assets
• Maintain consistency, accuracy, and quality across all deliverables while upholding brand standards
• Adapt creative for channel-specific requirements, including mobile-first design, responsive layouts, platform specifications, and print production needs
• Manage multiple concurrent projects while maintaining quality under tight deadlines

Website & Landing Page Design

• Design and optimize website pages, landing pages, and digital experiences that support brand, marketing, and conversion goals
• Collaborate with marketing, CRM, and development teams to create user-friendly and visually engaging web experiences
• Apply UX/UI best practices, accessibility standards, and mobile-first design principles
• Ensure consistency across all digital touchpoints while balancing creative storytelling with performance objectives
• Design digital assets and page layouts that educate, engage, and convert users

CRM & Email Creative

• Design email campaigns from concept through final production, including promotional sends, lifecycle communications, and member messaging
• Apply best practices for hierarchy, readability, responsiveness, and mobile optimization
• Deliver creative assets that support both brand standards and campaign performance goals
• Ensure email creative is optimized across devices and platforms

Video & Motion Assets

• Produce static and motion-based assets for paid media channels, including Meta, TikTok, YouTube, display advertising, streaming platforms, and digital out-of-home
• Adapt creative to platform-specific formats, specifications, and performance requirements
• Design and optimize landing pages that educate users and convert leads
• Lead production of short-form video assets, including 15- and 30-second advertisements
• Coordinate with internal teams, freelancers, and external partners to deliver final assets
• Ensure all deliverables meet brand, technical, and quality standards

In-Club & Digital Signage

• Design seasonal and campaign-specific signage for club environments, including window graphics, lobby displays, locker room materials, and branded environmental graphics
• Develop creative for internal TV monitor networks, including schedules, promotions, and campaign messaging
• Optimize creative for visibility, readability, and engagement within physical and digital environments
• Prepare and deliver production-ready files for print and installation
• Ensure all signage aligns with campaign objectives and brand standards

Team Leadership

• Work collaboratively with VASA's creative agency to ensure alignment and continuity across campaigns and channels
• Manage and mentor one Junior Graphic Designer, including prioritization, task assignment, and day-to-day direction
• Review deliverables and provide feedback to ensure consistency, quality, and adherence to brand standards
• Support professional development and skill growth of direct reports
• Establish and maintain efficient creative production processes and team standards

QUALIFICATIONS

• 5-7+ years of graphic design experience, preferably within a marketing, brand, or agency environment
• Minimum 4 years of experience in a high-volume production or consumer-facing environment preferred
• Experience mentoring, leading, or managing junior designers (formal or informal)
• Strong portfolio demonstrating work across digital (email, paid media, display, and web) and physical (print, signage, environmental) channels
• Experience contributing to or supporting video and motion-based projects
• In-house brand experience or agency experience supporting consumer brands preferred

Skills

• Advanced proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premier Pro and After Effects
• Proficiency in Figma for collaboration and design system management
• Strong understanding of production specifications across web, digital, print, and video formats
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Familiarity with or ability to learn digital signage platforms and content management tools

Core Competencies

• Ability to accurately interpret and execute established creative direction

• Strong attention to detail and consistency in production work
• Ability to maintain quality and efficiency in a high-volume environment
• Effective communication and cross-functional collaboration skills
• Receptive to feedback and able to provide constructive input to others
• Strong organizational and prioritization skills
• Demonstrates accountability for both individual and team output

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.