Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Summary
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Canadian segment of the field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a “General Manager” mentality and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.
The Sr. Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on the top big bet accounts to meet the growth objectives of the business and drive pipeline acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.
In this role, you will report to the VP, North America Regional Marketing and you will work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline. The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture.
Key responsibilities:
Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
Experience working with and marketing to enterprise accounts.
Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.
Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
Work with Partner Marketing to drive demand gen and channel relationships
Manage the allocated Marketing budget to drive optimized investment and ROI
Knowledge, Skills and Experience:
A minimum of three years software/technology field marketing experience
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.
Experience creating and delivering events and digital marketing campaigns email that produce results.
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
Experience owning pipeline targets is a plus.
High energy and the ability to manage multiple initiatives.
Knowledge of lead generation and sales cycles for revenue growth
Track record of partnering with a high energy, direct sales force
Knowledge of Salesforce, Asana and other MarTech is preferred
20-30% travel required
French-Canadian speaking
Bachelor’s degree preferred
Benefits
Medical, Dental, and Vision Insurance
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off
401(k) matching program
Adoption Assistance
Infertility treatments
About Genesys:
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.
This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.
Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [email protected].
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
Top Skills
What We Do
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.
