The Role
Manage and grow YouTube channels through content strategy, scheduling, publishing, SEO, analytics, audience engagement, and performance optimization. Coordinate with creators, editors, designers, faculty, and marketing teams; manage content calendars, live sessions, Shorts, and long-form videos. Monitor trends, competitors, channel metrics, thumbnails, titles, and retention, while preparing reports and experimenting with formats to achieve growth targets.
Summary Generated by Built In
Location: Bhopal, Madhya Pradesh
Work Mode: Work From Office
About Toprankers:Toprankers is one of India's leading EdTech platforms, helping students prepare for competitive examinations and build successful careers in Law, Management, Humanities, Design and other fields. Through our brands, including LegalEdge, Supergrads, Judiciary Gold, Creative Edge and Lighthouse, we aim to make quality education accessible through innovative learning solutions.
Role Overview:We are looking for a creative, analytical and result-oriented YouTube Manager who can take ownership of our YouTube channels, develop effective content strategies and drive channel growth.
The ideal candidate should have hands-on experience in managing YouTube channels, improving content discoverability, increasing audience engagement and analysing channel performance.
Key Responsibilities:- Develop and execute YouTube content strategies aligned with business and marketing objectives.
- Manage end-to-end YouTube channel operations, including content planning, scheduling, publishing and optimisation.
- Drive channel growth through effective content strategies, audience engagement and performance analysis.
- Conduct keyword research and implement YouTube SEO strategies, including titles, descriptions, tags and metadata optimisation.
- Monitor YouTube Analytics, including views, watch time, CTR, audience retention, subscribers and engagement metrics.
- Identify content trends, competitor strategies and opportunities to improve channel performance.
- Coordinate with content creators, video editors, designers, faculty and marketing teams to ensure timely content delivery.
- Plan and manage the content calendar for regular uploads, live sessions, Shorts and long-form videos.
- Optimise thumbnails, titles and video formats to improve click-through rates and audience retention.
- Track channel performance and prepare regular reports with actionable recommendations.
- Take ownership of channel growth targets and continuously experiment with new content formats and strategies.
- Proven experience in managing YouTube channels, preferably in EdTech, Education, Media or Digital Marketing.
- Strong understanding of YouTube SEO, algorithms, analytics and channel growth strategies.
- Hands-on experience with YouTube Studio and tools such as vidIQ, TubeBuddy or similar platforms.
- Understanding of audience behaviour, content positioning, thumbnails and video optimisation.
- Strong analytical, communication and coordination skills.
- Ability to manage multiple channels and work with cross-functional teams.
- A creative mindset with a data-driven approach to decision-making.
Preferred: Candidates who have independently managed YouTube channels and can demonstrate measurable growth through their previous work.
Skills Required
- Proven experience managing YouTube channels, preferably in EdTech, education, media, or digital marketing
- Strong understanding of YouTube SEO, algorithms, analytics, and channel growth strategies
- Hands-on experience with YouTube Studio and tools such as vidIQ, TubeBuddy, or similar platforms
- Understanding of audience behavior, content positioning, thumbnails, and video optimization
- Strong analytical, communication, and coordination skills
- Ability to manage multiple channels and work with cross-functional teams
- Creative mindset with a data-driven approach to decision-making
- Independent YouTube channel management experience with demonstrable measurable growth
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The Company
What We Do
Toprankers.com is India's largest Platform for Careers beyond Medical and Engineering. We are committed to innovate education ecosystem for Quality & Affordable Learning.
