We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
This Role is Tailor-Made for You Because:
A Day in the Life:
JOB SUMMARY
Supporting the line manager to roll out the online marketing strategy for the organization through key digital platforms. This role will manage social media account operations across online touch-points, support integrated digital campaigns, and collaborate with internal and external partners to strengthen brand awareness, consumer engagement and business impact across online and offline retail channels.
KEY RESPONSIBILITIES
• Support line manager on digital marketing strategy and plans through key digital platforms to drive brand awareness, consumer engagement and business growth.
• Execute and manage social media account operations across all online touch-points, ensuring consistent brand image, content quality and consumer experience.
• Support integrated digital marketing campaigns, including social content, influencer marketing, KOS Project, media partnership and paid digital initiatives.
• Monitor campaign performance and consumer insights, and provide data-driven recommendations to support marketing effectiveness and business results.
• Work closely with cross-functional teams including CRM, E-commerce, Retail, PR and Creative to deliver integrated marketing initiatives and support commercial priorities.
• Stay acquainted with new social media platforms, digital partners and external agencies, implement new digital trends in developing daily content and digital and eCommerce marketing campaigns.
• Maintain effective communication with regional and global stakeholders to ensure alignment with brand guidelines, content standards and approval processes.
PROFILE
• Degree holder in Marketing, Business Administration, Communications, Digital Media or related disciplines.
• Minimum 3-5 years’ relevant experience in digital marketing, social media, influencer marketing, preferably in fashion, luxury, lifestyle or premium consumer brands.
• Strong understanding of China’s digital ecosystem and key social media platforms; solid experience in influencer / KOL / KOS marketing is preferred.
• Data-driven mindset with the ability to read campaign performance, identify insights and translate learnings into clear action plans.
• Highly organized working style with strong ownership of project timelines, trackers, recaps, follow-ups and cross-functional coordination.
• Strong communication and interpersonal skills; able to work effectively with internal stakeholders, external partners, platforms and agencies.
• Mature agency management capability, including briefing, output evaluation, feedback, quality control and delivery follow-up.
• Excellent command of English and Mandarin.
• Proficiency in Microsoft Office Applications.
• Detail-oriented, proactive, accountable and comfortable balancing multiple priorities in a fast-moving retail marketing environment.
To Land This Role:
Why You'll Want to Join Our Team:
How We Work Together
- Adaptable – We change before we have to
- Entrepreneurial – We own it
- Collaborative – There’s no “I” in Tory
- Client & Brand Focused – We put ourselves in Tory’s shoes
- Live the Values – We show up for each other
- Functional Expertise – We’re constantly learning and growing
#TeamTory Values
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Skills Required
- Degree in Marketing, Business Administration, Communications, Digital Media or related discipline.
- 3-5 years relevant experience in digital marketing, social media, influencer marketing.
- Strong understanding of China’s digital ecosystem and key social media platforms.
- Solid experience in influencer / KOL / KOS marketing.
- Data-driven mindset; ability to read campaign performance and translate insights into action.
- Highly organized with strong ownership of timelines, trackers, recaps and cross-functional coordination.
- Strong communication and interpersonal skills for stakeholder and agency collaboration.
- Agency management capability including briefing, output evaluation, quality control and follow-up.
- Excellent command of English and Mandarin.
- Proficiency in Microsoft Office Applications.
- Detail-oriented, proactive, accountable, and able to balance multiple priorities in a fast-moving retail marketing environment.
Tory Burch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tory Burch and has not been reviewed or approved by Tory Burch.
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Parental & Family Support — Paid parental leave of around 16 weeks and family‑building resources indicate meaningful support for growing families.
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Healthcare Strength — Medical, dental, and vision coverage alongside company‑paid life and disability insurance, and access to mental‑health supports, point to a comprehensive core health package.
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Leave & Time Off Breadth — Paid vacation, sick time, holidays, paid volunteer days, and seasonal half‑day Fridays underscore a well‑rounded time‑off offering.
Tory Burch Insights
What We Do
Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation. The company launched with a small boutique on Elizabeth Street in Manhattan and has since grown into a global business with more than 300 boutiques across North America, Europe, the Middle East, Latin America, Asia and Australia. In addition, the brand is available at over 3,000 department and specialty stores worldwide. Toryburch.com, which launched in 2004, is the company’s ecommerce site and home to Tory Daily, an online magazine with original content. The company also has websites in Europe, Asia and the Middle East. Since its launch, Tory Burch has entered into new categories: with eyewear in partnership with Luxottica in 2009, timepieces with Fossil in 2014 and beauty with Shiseido beginning in 2020. In 2015, the company launched Tory Sport, a collection inspired by the grace and strength of athletes that balances high-tech functional fabrics with classic design and a retro vibe. Categories include Coming & Going, Running, Studio, Tennis and Golf. Tory Burch has been recognized by the fashion industry with numerous awards, including the CFDA for Accessory Designer of the Year; Accessory Brand Launch of the Year from Accessories Council of Excellence; and Rising Star award from Fashion Group International. The brand is dedicated to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation. The Foundation, which launched in 2009, provides women entrepreneur
