Who We Are:

At OPENLANE we make wholesale easy so our customers can be more successful.

• We're a technology company building the world's most advanced-and uncomplicated-digital marketplace for used vehicles.
• We're a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.
• And we're an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.

Our Values:

Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.

Relentless Curiosity. We seek to understand and improve our customers' experience.

Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.

Fearless Ownership. We deliver what we promise and learn along the way.

We're Looking For:

We are seeking a Senior Email Marketing Specialist with experience in digital marketing and customer communication strategies. You will be part of the Marketing Operations team responsible for enhancing the impact and efficiency of email campaigns for OPENLANE and its service brands. You will be involved in managing email list segmentation, campaign execution, and performance analytics. In this role, you will have the opportunity to utilize your expertise in Salesforce products, email best practices, and data-driven marketing to propel our mass communication strategies forward. The ideal candidate will have 5 to 10 years of experience in marketing with a strong background in email marketing platforms and analytics tools.

Position can be hybrid in our Carmel, IN HQ office or fully remote with preference for ET/CT time zones.

You Are:

• Analytical. You excel at interpreting data and deriving actionable insights that drive marketing strategies and business outcomes.
• Creative. You possess a strong ability to craft engaging content that resonates with diverse customer segments.
• Detail-oriented. You ensure high-quality communication and maintain strict compliance with marketing laws in multiple regions.
• Proactive. You are adept at identifying opportunities for process improvement and are keen to implement solutions that enhance campaign effectiveness.
• Dynamic. You thrive in collaborative environments and are willing to provide support to team members, sharing knowledge and initiatives to boost overall team performance.

You Will:

• Manage and optimize subscriber lists and email campaigns, ensuring legal compliance and alignment with company goals.
• Develop and execute A/B and multivariate tests to enhance the effectiveness of email communications.
• Analyze campaign performance data to make strategic recommendations that improve customer engagement and conversion rates.
• Collaborate with internal stakeholders to target and refine customer segments for tailored messaging.
• Provide back-up support to other team members and participate in knowledge-sharing activities to foster a cooperative team environment.

Who You Will Work With:

Reporting to the Digital Media Manager, you will work closely with the Marketing Operations team and various service brand partners.

Regular interaction with internal stakeholders will be essential for coordinating and executing email marketing strategies effectively.

Must Have's:

• Bachelor's Degree or equivalent experience required.
• 5-10 years of marketing experience, preferably in an email marketing role.
• Proficiency with Salesforce products such as Marketing Cloud, and experience with AMPscript and SQL.
• Strong background in segmentation, list management, and adherence to email best practices.
• Experience in setting up and managing tracking, reporting, and performance monitoring systems.

Nice to Have's:

• Experience with email service providers like Ortto and Sendgrid.
• Familiarity with business intelligence tools such as Tableau or Domo.
• Proficiency in project management software like Asana.
• Experience using SMS/Push within marketing

What We Offer:

• Competitive pay
• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
• Immediately vested 401K (US) or RRSP (Canada) with company match
• Paid Vacation, Personal, and Sick Time
• Paid maternity and paternity leave (US)
• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
• Robust Employee Assistance Program
• Employer paid Leap into Service Day to volunteer
• Tuition Reimbursement for eligible programs
• Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
• Company culture of internal promotions, diverse career paths, and meaningful advancement

Sound like a match? Apply Now - We can't wait to hear from you!

Compensation Range of

Annual Salary: $63,000.00 - $85,000.00

(Depending on experience, skill set, qualifications, and other relevant factors.)