Sr. Email Marketing & Automation Specialist

Axos Bank

Target Range:

$100,000.00/Yr. - $120,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The Email Marketing & Automation Specialist is a creative and tech-savvy thinker responsible for executing and optimizing email marketing and automation campaigns. This role plays a part in enhancing customer engagement, retention, and conversion through compelling email and marketing automation. The ideal candidate will possess strong HTML and CSS skills, a deep understanding of email marketing best practices, and experience with marketing technology platforms. This position will join a new division in the Axos Enterprise Marketing team within the newly-formed Marketing Tech & Revenue Operations department.

Responsibilities:

• Email Campaign Execution: Design, and execute engaging email campaigns ensuring high-quality and responsive email templates
• Marketing Automation: Build and manage marketing automation workflows (journeys) that include email, SMS, and push notifications, ensuring seamless execution and integration with other systems
• Integration & Data Management: collaborate with tech teams in terms of data feeds and integrations with Salesforce, Contentful and other systems
• Best Practices and Optimization: Serve as the Subject Matter Expert for email marketing best practices, deliverability, and optimization techniques. Conduct A/B tests and analyze results to optimize future campaigns
• Reporting and Analytics: Produce email marketing reports and analytics, providing insights and recommendations to improve campaign performance
• Collaboration: Work closely with marketing and business unit teams to understand their email and web content requirements and technical specifications, ensuring alignment and effective execution

Qualifications:

• Bachelor’s Degree in Marketing, Design, Digital Marketing, Computer Science, or a related field, or equivalent experience
• 5+ years of experience creating email templates and landing pages, with the ability to build emails from scratch
• 5+ years of experience hands-on managing automated marketing campaigns using cloud technology (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, Pardot)
• Intermediate knowledge of AMPScript and SQL
• Strong experience with email creation and management platforms
• Hands-on experience/ knowledge of Salesforce Marketing Cloud (preferred); open to other systems like Marketo, Eloqua, Pardot
• Knowledge of CRM/ Salesforce (Sales Cloud, Service Cloud) is a big plus
• Intermediate SQL skills
• Ampscript skills
• Excellent eye for email design and UX that engages, nurtures, and converts subscribers
• Proven experience using email testing, rendering, and deliverability tools such as Validity Everest, Litmus, etc
• Proven success in developing and executing email marketing strategies that drive engagement and conversion
• Knowledge of email marketing best practices and analytics, including email deliverability
• Understanding of the end-to-end experience of emails and forms/landing pages from creation to deployment
• Knowledge of Marketing Automation concepts such as Lead Management, scoring, Demand Generation, Personalization, and Lifecycle/Growth Marketing is a plus
• Self-motivated, detail-oriented, organized, with a desire for complete ownership of projects
• Flexible, can-do attitude, excelling in a highly dynamic environment
• Creative problem-solver with a passion for email marketing and design
• Certifications in Salesforce Marketing Cloud or other marketing automation platforms.
• Experience in coding HTML with the ability to build emails and landing pages from scratch.
• Experience in Headless CMS (such as Contentful) and/or other composable marketing technologies.

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.