Sr. Distributor Account Executive GFS

Posted 4 Days Ago
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Grand Rapids, MI, USA
In-Office
Senior level
Food • Marketing Tech • Sales
The Role
Manages the strategic relationship between Affinity Group and Gordon Food Service across corporate, regional, and local channels. Responsibilities include account management, client onboarding, category and product strategy, sales data analysis, promotional support, contract and pricing issue resolution, quality claims, food show coordination, and cross-functional alignment. The role supports retention and growth through relationship building, business intelligence, and problem solving.
Summary Generated by Built In
Sr. Distributor Account Executive GFS
Affinity Group is seeking a Sr. Distributor Account Executive GFS to make their mark in our Michigan market. This position will report to the Regional Vice President.
Who we're looking for:
You're a strategic relationship builder with deep knowledge of foodservice distribution and a strong ability to navigate complex, multi-level partnerships. As Sr. Distributor Account Executive GFS, you’ll serve as a key connection between Affinity Group and Gordon Food Service (GFS), helping align corporate initiatives, client priorities, and distributor opportunities.
You’ll be a trusted resource for GFS strategy, client onboarding, category initiatives, sales insights, and problem solving across local, regional, and national channels. This role is about building strong relationships, creating alignment, and using data and market knowledge to support business retention and growth.
Who We Are: 
Affinity Group is one of the fastest-growing food sales and marketing agencies, with a national presence throughout North America and Canada. We represent some of the most recognizable and well-regarded food brands in the industry.  
Supported by our sales support teams, you’ll be part of a group that drives brand awareness and increases market demand for our clients through a consultative, localized approach. 
Your Bridge to Success | Why Our People Love Affinity Group 
A typical week might include the following:
  • Strategic Partnership & Relationship Management. You’ll serve as a primary point of contact for GFS, strengthening relationships across GFS Corporate, GFS Stores, and regional and divisional merchandising teams. You’ll help communicate corporate initiatives, marketing programs, and industry updates while leading introductory and alignment meetings for new corporate clients.
  • Category & Product Strategy. You’ll support category management strategies across product categories, lead the presentation and communication of new items throughout the sales network, review product samples, and help connect new clients with the GFS Brands team.
  • Sales Operations & Business Intelligence. You’ll help standardize and execute client onboarding at GFS, provide direction and alignment for local, regional, and national chain accounts, review bi-monthly stocking reports across GFS distribution centers, obtain lost business reports, and analyze GFS and HPS sales data to identify trends and support client initiatives.
     

  • Marketing & Promotional Support. You’ll oversee custom client point-of-sale materials, communicate GFS corporate initiatives to Affinity Group regions, support inside sales
    promotional campaigns, and help direct marketing calendars, promotions, and new item presentations within GFS Stores.
  • Compliance, Quality & Problem Solving. You’ll support GFS contract management protocols, help resolve pricing discrepancies and deduction issues, coordinate product recall assistance and quality claims, and serve as an escalation point for operational, logistical, and relationship roadblocks across Affinity Group divisions.
  • Food Shows & Cross-Regional Coordination. You’ll help build and distribute standardized event templates for Affinity Group divisions with a GFS distribution center, supporting consistency and alignment across markets. Communicate changes of new items and client direction with the Affinity Group Food Show Coordinator.  Work closely with the GFS Brand Team on the proprietary booths expectations and staffing.

The role might be right for you if you have:
  • 7+ years of experience in national account management, foodservice distribution, category management, or a strategic alliance role
  • Direct experience working within or alongside Affinity Group, Gordon Food Service (GFS), or Group Purchasing Organizations (GPOs) such as HPS preferred
  • Proven ability to navigate complex, multi-tiered corporate structures and build alignment across teams and organizations
  • Strong ability to use sales data, stocking reports, and lost business reports to identify trends and build action plans
  • Comfort working through pricing discrepancies, deduction processes, and other financial issues
  • Strong verbal and written communication skills with the ability to communicate effectively across executive, divisional, and field sales teams
  • Strong organization and project management skills with the ability to manage multiple priorities
  • Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, or a related field, or equivalent professional experience

What to expect:
  • Highly collaborative role supporting GFS initiatives across local, regional, and national channels.
  • Regular collaboration with GFS Corporate, GFS Stores, Affinity Group regions, clients, and internal teams.
  • Active involvement in client onboarding, promotional initiatives, business analysis, food shows, and issue resolution.
  • Must possess a valid driver’s license, maintain a clean driving record, and have access to a reliable vehicle.
  • During food trade show season, must be able to stand for extended periods and safely lift up to 50 lbs.
Perks & Benefits:
  • Health & Wellness: Medical, vision, and dental insurance plans
  • Company life insurance, supplemental insurance, and short/long term benefits
  • 401(k) Retirement plan
  • Paid Time Off & Company Holidays
  • Competitive pay + bonus potential

 

Skills Required

  • 7+ years of experience in national account management, foodservice distribution, category management, or strategic alliances
  • Experience navigating complex, multi-tiered corporate structures and building alignment across teams and organizations
  • Ability to use sales data, stocking reports, and lost business reports to identify trends and develop action plans
  • Ability to manage pricing discrepancies, deduction processes, and other financial issues
  • Strong verbal and written communication skills
  • Strong organization and project management skills with the ability to manage multiple priorities
  • Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, or a related field, or equivalent professional experience
  • Direct experience with Affinity Group, Gordon Food Service, or Group Purchasing Organizations such as HPS
  • Valid driver’s license, clean driving record, and access to a reliable vehicle
  • Ability to stand for extended periods and safely lift up to 50 pounds during food trade show season
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The Company
HQ: Charlotte, WI
561 Employees
Year Founded: 2014

What We Do

From culinary support, to store-level merchandising, to sales planning and strategy, Affinity Group's experienced retail and foodservice teams can help you build Your Bridge to Success. Learn how our talented team of sales pros can help your brand today! Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.

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