Sr. Director of Web Strategy & Experience

Posted 5 Days Ago
Be an Early Applicant
San Francisco, CA, USA
Hybrid
217K-290K Annually
Senior level
Artificial Intelligence • Software
The #1 platform for remote sales teams.
The Role
Own the strategy, design, performance, and technical roadmap for Gong’s corporate website. Lead brand narrative, product marketing alignment, conversion optimization, personalization, A/B testing, analytics, accessibility, and web infrastructure initiatives. Build and manage a cross-functional team of designers, developers, and content producers while coordinating with brand, engineering, IT, and go-to-market stakeholders. Hire, coach, and develop web talent and drive high-velocity execution amid ambiguity.
Summary Generated by Built In

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career.

We are seeking a vision-driven, data-led Sr. Director of Web Strategy & Experience to own the strategy, design, and performance of our flagship corporate website (gong.io). You will sit at the intersection of brand narrative, product marketing, conversion rate optimization, and web engineering. Your goal is to deliver a world-class digital storefront that reflects our brand leadership, drives a qualified pipeline, and provides an unmatched user experience. You will also build and develop the team that makes this possible, including hiring, coaching, and raising the bar for web talent at Gong. 

RESPONSIBILITIES
  • Vision & Strategy: Define and execute the roadmap for gong.io, ensuring seamless alignment with corporate messaging, brand identity, and GTM strategy.
  • Cross-Functional Execution: Orchestrate content, brand design, web engineering, and AEO to operate in lockstep, shipping high-impact updates with high velocity.
  • Conversion & Performance: Drive CRO programs, continuous A/B testing, personalization, and web analytics to optimize funnel conversion and pipeline generation.
  • UX & Design Excellence: Maintain world-class design fidelity, site responsiveness, accessibility, and micro-interactions across desktop and mobile.
  • Technical Infrastructure: Partner with web development and IT to ensure optimal CMS architecture, page load speed, AEO technical health, and security standards.
  • Team Leadership & Development: Hire, develop, and retain a high-performing pod of designers, developers, and content producers. Build bench strength for future growth and establish a culture of craft, ownership, and accountability within the team.
  • Lead Through Ambiguity: Navigate competing priorities across brand, growth, and engineering stakeholders, maintaining team clarity and momentum even when direction is still being shaped upstream.
QUALIFICATIONS 
  • 12+ years leading high-growth enterprise B2B website strategy, digital marketing, or web product management, including 5-8+ years directly managing designers, developers, or content teams
  • Proven track record managing modern WebOps stacks (CMS architectures, personalization tools, and analytics).
  • Deep understanding of high-converting B2B SaaS web journeys, positioning, and CRO.
  • Demonstrated ability to manage a cross-functional pod of designers, developers, and copywriters, with a track record of developing team members into stronger individual contributors or future leaders 
  • Experience building or scaling a web/digital team from the ground up, including defining roles, workflows, and hiring plans
PERKS & BENEFITS 
  • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
  • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
  • Mental Health benefits with covered therapy and coaching.
  • 401(k) program to help you invest in your future.
  • Education & learning stipend for personal growth and development.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Company-wide recharge days each quarter.
  • Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $217,000 - $290,000 USD. 

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. 

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

#LI-MT1

Skills Required

  • 12+ years leading high-growth enterprise B2B website strategy, digital marketing, or web product management
  • 5–8+ years directly managing designers, developers, or content teams
  • Experience managing modern WebOps stacks, including CMS architectures, personalization tools, and analytics
  • Deep understanding of high-converting B2B SaaS web journeys, positioning, and conversion rate optimization
  • Experience managing cross-functional teams of designers, developers, and copywriters
  • Track record of developing team members into stronger individual contributors or future leaders
  • Experience building or scaling a web or digital team from the ground up, including roles, workflows, and hiring plans

Gong Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gong and has not been reviewed or approved by Gong.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, with medical/dental/vision options and strong employer support for mental health and fertility benefits. Added items like HSA/FSA support and disability coverage further strengthen the overall protection package.
  • Leave & Time Off Breadth Time-off policies are framed as generous, including flexible or unlimited PTO alongside paid holidays and periodic company-wide recharge days. Paid parental leave is also highlighted as meaningful for many life stages.
  • Equity Value & Accessibility Equity is described as a major component of total rewards, with RSUs, refreshers, and an ESPP contributing to upside potential for certain roles and levels. Spot bonuses and commission structures add to the perceived attractiveness of the broader rewards mix in some functions.

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The Company
HQ: San Francisco, CA
1,100 Employees
Year Founded: 2023

What We Do

We created the Revenue Intelligence category to enable leading revenue teams to get the unfiltered truth about their customer interactions, their deals, and transform the way they go to market.

Why Work With Us

Each department strives to be the best at its craft, yet, we're here to win as a team as well! From our engineers working with the latest in machine learning, to our world-class sales and success teams, we’ve created an inclusive culture where everyone is set up for success.

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