Sr Director, US Regional Marketing, IHFM

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

Job summary:  Manage team and related marketing activities within assigned area.

How you will make an impact:

• Manage U.S. Marketing team focused on launch excellence of the Cordella sensor and system, including strategy and execution plan

• Manage and oversee the work of multiple areas, functionalities, scope and/or locations and may have financial budget responsibilities

• Identify risk, develop and lead in the implementation of broad and more complex marketing strategies to re-define a new market with a market-leading innovation

• Collaborate with Upstream Marketing counterpart to provide market insights and condition the market for product launches

• Identify market entry strategies with the Global Health Economic Reimbursement team

• Manage congress strategy and has responsibility for Patient engagement strategy in the U.S.

• Work closely with sales to deliver on business plan objectives, including delivery of marketing plans, marketing assets and training. Partner with strategic (upstream) marketing to share U.S. voice of customer and market insights to inform R&D roadmap and priorities. Delivers product updates for launch into the U.S. Market

• Creates and delivers a differentiated value proposition that is effectively conveyed through messaging; uses emerging media and digital marketing to reach internal and external stakeholders

• Direct line management responsibilities including a robust talent development plan in alignment with functional growth strategies and the desired culture of the department

• Create and execute marketing campaigns that generate measurable wins

• Gain buy-in from commercial leadership and ensure execution of marketing plans

• Forecast product demand and sales for monthly, quarterly, and annual financial planning

• Collaborate with the Commercial Operations, including Professional Education and Sales Training to facilitate and optimize sales engagement and physician training to develop, implement, and update product training for the sales force on an ongoing basis

• Lead cross-functional teams in the development and execution of product launch plans and critical milestones

• Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting

What you’ll need (required):

• Bachelor’s degree in marketing

• Demonstrated track record in people management required

What else we look for (preferred):

• MBA degree preferred

• Experience working in a Healthcare medtech, pharma or consumer healthcare; preference for digital experience industry

• Proven successful project management leadership skills

• Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making

• Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Demonstrated performance track record within relevant industry/function

• Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems

• Expert understanding of market and competitive dynamics

• Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management

• Demonstrated ability to manage one or more teams and provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent development

• Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of marketing to the business

• Expert understanding of marketing content approval processes and systems, regulatory guidelines and legal boundaries

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

• Ability to work and excel within a fast paced, dynamic, and constantly changing work environment

• Ability to prioritize work within the team based on critical business needs

• Ability to articulate the vision of the business unit and function

• Lead briefings and technical meetings for internal and external representatives

• Require the ability to change the thinking of, or gain acceptance from others in sensitive situations, without damage to the relationship

• Develop peer, cross functional and cross business relationships to maximize best practice sharing and team effectiveness

• Provide leadership and direction to cross-functional teams to successfully implement systems, processes and related solutions

• Develop relationships and leverage them to influence change

• Support and solicit input from team members at all levels

• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For Illinois (IL), the base pay range for this position is $187,000 to $265,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).  Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.