The Role
The Sr. Director of Sales Planning and Analytics will lead retail analytics, category management, and space planning, driving growth through data insights and managing a team to optimize merchandising strategies across multiple retailers.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
- The Director of Sales Analytics, Category Management and Space planning will oversee the retail analytics, category management and space planning functions at e.l.f. Beauty, with responsibility for leveraging retailer sales data, consumer trends and market insights to drive growth, productivity and operational efficiencies
- Spearhead the merchandise assortment planning process, producing “best in class” in-store planograms across multiple retailer environments
- Lead a team of sales analysts, category and space planners, supporting a broad variety of store environments and models in the U.S., Canada and Mexico, across a unique mix of Mass and Specialty retailers including Target, Walmart, Ulta, Drug, Grocery and Dollar
- Drive and develop data-driven insights and planning strategies to deliver consistent, category-leading growth leveraging e.l.f.’s unique productivity model to support
- Support the retailer reset process by working with internal and external teams to execute with excellence
- Develop and maintain regular reporting dashboards and visualization tools to track key performance metrics across all retailers to drive improved decision-making across the organization
- Foster a high-performance team culture resulting in top employee engagement scores and retention
Responsibilities:
- Develop robust merchandising, pricing, and shelving plans for all North American channels, leveraging consumer insights, POS sales data, micro and macro industry reports to inform assortment decisions
- Manage the Space Planning team with planogram creation for all e.l.f. beauty customers using JDA Blue Yonder software
- Responsible for assortment optimization, planogram creation/validation, macro/micro space analytics, modular maintenance, compliance audits, test-and-learn strategies across all retailers
- Present strategies and plans to retailer merchant and buying teams, helping to identify opportunities for potential expansion and improved in-store presence
- Partner with key cross-functional teams in Demand Planning, Visual Merchandising, Product Marketing and Innovation, helping to develop accurate sales plans and new item forecasts
- Create and manage a suite of “best in class” sales reports and dashboards, leveraging sales and inventory data to summarize key performance indicators, delivering “insights to action” across the organization
- Collaborate with merchandising teams to optimize product assortment and pricing strategies, tracking productivity metrics to monitor progress in between transitions
- Partner with the Visual Merchandising team on fixture needs, capacity planning and seasonal reset execution
Requirements:
- 15+ years in a Sales Planning and / or analytics role
- Experience leading a space planning organization, developing planograms across leading retailers, ideally within beauty
- Performance and results-based mindset and approach with track record of delivering outstanding results across multiple retail environments
- Deep retail analytics and sales strategy experience, combined with a positive attitude and the ability to operate at e.l.f. speed and across multiple retailers and channel environments
- Mass / CPG background, ideally experience working with large retailers such as Target, Walmart and Drug
- Skilled communicator who demonstrates the ability to analyze complex data and turn into digestible, understandable insights and learnings
- Specialty beauty experience a bonus.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Jda Blue Yonder
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
