This position is responsible for the full funnel of global product marketing strategy, from building
a long-term innovation roadmap through to executing go-to-market plans that drive brand
growth and increase market share.
It is essential this leader demonstrate key cultural practices of growth, positivity, honesty,
curiosity, innovation, speed, agility and collaboration.
Peer leadership is extremely important as this leader needs the collective support of the
Naturium marketing, sales and product development organization to support their strategic
vision.
Responsibilities:
- Product & Portfolio Strategy: concepting and developing global product strategy for entire franchise of facial skincare, body, lip and new categories
- Product innovation: collaborate with product development to develop long-term innovation roadmap that addresses community needs and business growth targets
- Market Research and Insights: define white space and growth opportunities grounded in consumer insights, social listening and market segmentation data. It is essential this leader be closely connected to product innovation across the market to ensure Naturium retains its innovation competitive advantage
- Marketing claims: lead on product claim innovation with regulatory and innovation teams
- GTM Strategy: concept, develop and deploy product GTM including product pricing, in-line placement and story-telling
- Innovation pipeline: collaborate with product development to develop long-term innovation roadmap that addresses consumer needs, retailer objectives and business growth targets
- Product assortment: determine and lead product strategy on assortment across all brands and retail partners
- Market opportunity: define white space and growth opportunities grounded in consumer insights, social listening and market segmentation data
- Pricing: recommend and align pricing strategy on all new product innovation
- Go-to-market: produce comprehensive GTM strategies for global distribution on all key launches, working closely with brand, creative and sales teams
- Cross-functional leadership: champion alignment across Creative, Brand, Sales, International Marketing, Planning, Product Development and R&D to guarantee flawles execution
- Budget management: strategically manage how brand deploys its marketing investment globally
- Product Strategy and Development: drive product strategy and guide product development team to ensure Naturium leads the market in ingredient, application and experience innovation
- Business Management: will play a key role in supporting CMO with business-critical presentations to leadership and elf board of directors
Requirements:
12+ years of progressive experience in product marketing, brand marketing, innovation, or category management within beauty, skincare, personal care, or CPG industries
Proven experience leading global product marketing strategy and innovation pipelines for high-growth consumer brands
Deep expertise in skincare product marketing, including facial skincare, body care, lip care, and adjacent beauty/wellness categories
Demonstrated success developing and executing full-funnel go-to-market strategies that drive brand growth, market share, and retail expansion
Strong understanding of consumer behavior, market trends, competitive landscape, social listening, and white space analysis
Experience partnering closely with Product Development, R&D, Regulatory, Sales, Creative, and Brand teams to bring innovation to market
Proven ability to develop long-term innovation roadmaps grounded in consumer insights, retailer needs, and business objectives
Strong strategic and analytical capabilities, including pricing strategy, assortment planning, portfolio management, and business forecasting
Experience leading product positioning, messaging, storytelling, and marketing claims development in partnership with regulatory teams
Exceptional cross-functional leadership skills with the ability to influence and align stakeholders across multiple teams and levels of the organization
Strong executive presence with experience preparing and delivering business-critical presentations to senior leadership and board-level audiences
Ability to thrive in a fast-paced, agile, and entrepreneurial environment while managing multiple priorities and deadlines
Highly collaborative leadership style with demonstrated ability to build trust, inspire teams, and drive organizational alignment
Strong business acumen with experience managing marketing investments and evaluating business performance metrics
Passion for innovation, product development, and staying ahead of emerging trends within the beauty and skincare industry
Bachelor’s degree required; MBA or advanced degree preferred
Skills Required
- 12+ years of progressive experience in product marketing, brand marketing, innovation, or category management
- Proven experience leading global product marketing strategy and innovation pipelines
- Deep expertise in skincare product marketing
- Strong understanding of consumer behavior and market trends
- Experience partnering with cross-functional teams
- Strong strategic and analytical capabilities
- Exceptional cross-functional leadership skills
- Strong executive presence
- Passion for innovation in the beauty and skincare industry
- Bachelor's degree required; MBA preferred
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
