Sr. Director, Product Communications

Job Posted Yesterday Posted Yesterday
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4 Locations
Hybrid
284K-500K Annually
Senior level
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
We believe the camera presents the greatest opportunity to improve the way people live and communicate.
The Role
Lead Snap's global product communications strategy across products like Snapchat and Spectacles. Oversee US communications and direct EMEA and APAC rollouts. Collaborate with cross-functional teams to drive product narratives aligned with business goals and manage media cycles. Grow competitive edge in AR through strategic storytelling.
Summary Generated by Built In

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Snap Communications team conveys Snap’s mission, vision and values to Snapchatters, advertising partners, content partners, investors, policymakers, and Snap team members. 

We’re looking for a vibrant Sr. Director to lead our global product communications. This position requires extensive experience in communications, leadership, and knowledge of the tech industry, particularly consumer software and hardware. 

What you’ll do:

  • Develop and lead Snap’s global product communications strategy, inclusive of Snapchat (Chat, Camera and Spotlight), Snap AR, Spectacles, and Snap OS, among other products

  • Formulate and execute key strategies that have a positive impact on Snap's reputation and achieving our long-term vision 

  • Directly run all US product comms, and provide senior oversight to EMEA and APAC team members to ensure effective global rollouts of all product, feature and platform policy initiatives

  • Partner closely with leaders across Snap’s product, engineering, partnerships, talent, research, policy, and T&S teams to drive meaningful collaboration, manage fast-paced media cycles, and ensure alignment on desired outcomes

  • Oversee all communications for our annual Snap Partner Summit

  • Maintain a deep understanding of Snap’s business goals so that our product narratives ladder up to our key objectives of driving revenue, growing our community, and leading in AR 

  • Effectively roll out all new products, features, and platform policy updates, and surface proprietary technical research to advance our business goals and bolster our recruiting capabilities

  • Help grow our competitive edge in augmented reality (AR) and wearables through strategic storytelling

Knowledge, Skills & Abilities:

  • Strong command of the tech, media, and popular cultural landscapes, with experience being of counsel to senior stakeholders, preferably in-house and at a publicly traded company

  • Deep knowledge of cutting-edge technology (ideally AR, developer ecosystems, and/or wearables or hardware), with an interest to go deep and learn more

  • Intellectual curiosity and a willingness to experiment in order to learn and identify creative solutions

  • Strong people management and leadership skills

  • Ability to thrive in a fast-paced environment and independently manage multiple complex projects simultaneously

  • Ability to build strong working relationships cross-functionally and across different time zones

  • Ability to balance critical thinking with tactical execution and attention to detail, in the face of frequent inbound enquiries and other requests

  • Excellent news and overall judgment, as well as exceptional writing and communications skills

  • Able to serve as a Snap spokesperson as needed

Minimum Qualifications:

  • BS/BA degree or equivalent years of experience

  • 5+ years experience managing people

  • 15+ minimum years communications experience

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $334,000-$500,000 annually.


 

Zone B:

The base salary range for this position is $317,000-$475,000 annually.

Zone C:

The base salary range for this position is $284,000-$425,000 annually.

This position is eligible for equity in the form of RSUs.

What the Team is Saying

Person1
Xiaolin
Head of Applied Research
“At Snap, we are able to unlock the power of best-in-class applied research in data science, where your work has the potential to shape and enhance the experiences of hundreds of millions of users globally.“
Xiaolin
Yvette
Matt
Jasmeet
Xueyin (Sherry)
Amir
Jung
Xu
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The Company
HQ: Santa Monica, CA
5,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Why Work With Us

Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

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Snap Inc. Teams

Team
Product + Tech
Team
Machine Learning @ Snap
Team
Sales
About our Teams

Snap Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.

Typical time on-site: 4 days a week
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