Sr. Director or VP of Sales

Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.
With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary:
As a key leader within Munchkin's Sales Leadership Team, the Senior Director or VP of Sales - Walmart USA drives strategic customer management, profitable revenue growth, and market share expansion across Walmart's business. This role serves as the primary interface between Munchkin and Walmart, accountable for delivering revenue targets, enhancing brand equity, and executing comprehensive business strategies that align with Munchkin's growth objectives. This position provides direct leadership to the Bentonville team while fostering cross-functional collaboration to maximize business opportunities and strengthen customer relationships.
What You'll Do:

• Develop and execute comprehensive sales strategies to achieve annual revenue, margin, and market share targets while managing P&L accountability for Walmart USA business
• Build and maintain senior-level relationships with key Walmart stakeholders, conduct executive presentations, and lead Joint Business Planning initiatives to drive strategic partnerships
• Establish annual account-specific goals with VP of Global Business Development, providing accurate forecasts and effectively communicating monthly, quarterly, and annual sales results
• Negotiate annual trade fund allocation, develop strategic merchandising plans, and execute promotional strategies with post-analysis to optimize ROI and drive profitable growth
• Lead, develop, and motivate the Bentonville Walmart team while collaborating with cross-functional teams including Marketing, Sales Operations, Planning, and Finance
• Manage demand forecasting and supply chain coordination with internal planning teams to ensure optimal inventory levels and OTIF shipments
• Oversee merchandising, advertising, and assortment proposals for Line Reviews that deliver sales and share growth for both Walmart and Munchkin
• Develop fact-based sales presentations utilizing Retail Link, Scintilla, and IRI to secure distribution, optimize shelf placement, and drive category growth initiatives
• Maintain weekly merchant meetings with Walmart across 9 baby categories to share market trends, leverage consumer insights, and collaborate on product launches and promotional activities to identify growth opportunities
• Other duties may be assigned

Bring It!

• Minimum of 10 - 15 years of consumer sales experience, with at least 5 years in a senior leadership role managing Walmart and Sam's Club accounts. Walmart Headquarter experience preferred.
• Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
• Strong leadership and team management skills. Excellent communication and interpersonal skills. Proven ability to develop and execute successful sales strategies. An analytical mindset with the ability to interpret data and make informed decisions.
• Deep understanding of the retail industry, particularly Walmart. Familiarity with market trends, customer behavior, and competitive dynamics.
• Multi-channel CPG experience.

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
Applicant Privacy Statement