The Sr. Director of Merchandising, Simms Fishing will play a pivotal role in shaping category-level strategy across Revelyst core business, guiding seasonal product line architecture and merchandising plans that support brand goals and drive financial performance. This role will lead a high-performing team of category merchants, working closely with regional stakeholders to align product strategies, channel needs, and go-to-market initiatives. As a key connector between product creation, commercial, and marketing teams, the Sr. Director will help establish global merchandising discipline and champion cross-functional collaboration to deliver consumer-centric, data-informed, and profitable assortment.
This position reports to the President, Outdoor Performance and is in our Bozeman Innovation Center.
As the Sr. Director of Merchandising, Simms Fishing you will have an opportunity to:
Drive Category Strategy & Line Architecture
Define seasonal and multi-year merchandising strategies grounded in market insights, competitive trends, and consumer behaviors.
Own the development and execution of line architecture across categories, ensuring alignment with brand positioning and commercial targets.
Guide the evolution of product assortments across regions, supporting channel growth, margin goals, and market relevance.
Lead Product Line Planning & Execution
Partner with product development and design teams to shape product briefs, identify assortment gaps, and prioritize investments.
Maintain and manage the seasonal merchandising calendar, including pre-line dates, launch timing, key milestones, and sell-in deliverables.
Lead SKU rationalization and product lifecycle strategies that support line productivity and minimize inventory risk.
Cross-Functional & Regional Collaboration
Collaborate with sales and planning teams to ensure product strategies align with revenue targets, channel distribution, and regional nuances.
Participate in the global S&OP process, contributing merchandising insights to demand planning, pricing, and inventory decisions.
Support regional teams with tools, storytelling, and programs that activate merchandising strategies at a local level.
Operational & Financial Accountability
Drive seasonal performance against KPIs including revenue, units, margin, GMROI, and SKU productivity.
Champion continuous improvement in merchandising operations, including tools, reporting, calendar discipline, and cross-functional communication.
Team Leadership & Development
Mentor and develop category merchandising managers, fostering a high-performance, consumer-first culture.
Promote collaboration, innovation, and agility across merchandising, product, sales, and marketing teams.
You have:
Bachelor’s degree in business administration or related field of study (or equivalent work experience) required.
Experience managing complex data and business analyses to make clear recommendations that drive strategic decisions.
10+ years’ work experience in the industry, with advanced understanding of Business development.
Demonstrated capability of planning for short- and long-range goals.
Strong understanding of the fishing and outdoor performance industry.
Intimate knowledge of the product merchandising function with working knowledge of product design and development.
Competencies:
Strong Leader who can motivate, inspire, and grow and develop talent.
Creative problem solver and strategic thinker.
Proactive collaborator who can effectively work across a matrix organization.
Results driven individual who can embrace both owned and shared outcomes.
Effective Communicator and Presenter.
Strong understanding of core fishing and outdoor apparel consumer and market dynamics, as well as competitive products within and outside the industry.
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Pay Range:
Annual Salary: $180,000.00 - $190,000.00The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
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What We Do
A collective of category-defining maker brands redefining what is humanly possible in the outdoors.
