The position of IA Greater China Sr Director Marketing is responsible to ensuring that strategic plans are not only formulated but effectively implemented to drive the organization's success to ensure IA Greater China delivers best in class products and solutions to meet customer expectations whilst achieving both short-term and long-term financial goals, accountable for its efficient operations and sustained business growth, and profitability. This role will provide leadership to IA Greater China strategy, customer marketing, key account, E2R (East to Rest), M&A execution and overall PGT management to drive NPI.
This role will impact comprehensive, encompassing strategic direction, alignment, execution, performance monitoring, risk management, stakeholder engagement, decision support, innovation, communication, budget management, cross-functional collaboration, long-term sustainability, performance improvement, employee development, and competitive advantage.
This role reports to VP&GM of IA Greater China and matrix reports to the IA CCO & CSO.
This role will be part of the core IA Greater China leadership team and will play as core role in defining the strategy for the entire China business.
ACCOUNTABILITY
Market Research & Data Analysis: Monitor and evaluate industry trends and competitive landscape, conduct Market-based Reports to senior leadership that analyze market erosion and growth; recommend strategies to claw back and drive revenue and operating income. Conduct market tracking including macro economy, industry/market analysis, competitor benchmarking, and demand forecasting teams to track short-term market health and dynamics and understand likely impact on the business and run the Leading Indicators process for the IA GC.
Growth Strategy: Provide strategic guidance and recommendations to senior leadership, lead both short-term (AOP) and long-term (STRAP) strategic planning process for IA Greater China. Identifying growth opportunities in new/existing industries, technologies, business models, or services and developing strategic initiatives and milestone planning, building financial forecast, and socializing and communicating the plan. Accountable for defining ONE IA growth strategies in targeted verticals, developing operational plans, and drive strategy implementation across business units.
Drive to Achievement: Collaborate with cross-functional teams to drive strategic initiatives, support business MOS. Drive short-term growth by facilitating short-term growth projects and providing marketing support to ensure execution to ensure strategy implementation. Puts actions, plans & measures in place to ensure
advancement of the strategy that yields measurable and sustainable results. Communicate strategy & vision of the business including clear priorities & objectives.、
Key Account Management: Developing, maintaining and expanding long-term strategic relationships with high-value, core clients to drive revenue growth, meet client satisfaction through account segmentation & selection, account insight & analysis, account strategy & planning, relationship building & governance, value delivery & execution, performance tracking & optimization, account growth & expansion.
Culture/talent Management: Responsible for creating a culture which is entrepreneurial, market driven, profitable and competitive, ensure overall delivery of the products, engineering solutions/service to customers, and build an organization that adheres to global standards and processes. Assemble high performance Marketing team to drive ongoing improvement in the skills & effectiveness of the field organization, ensure effective performance management processes and future management capabilities
QualificationsTOP 3 COMPETENCIES FOR SUCCESS
Strategic Mindset
Sees ahead to future possibilities and translates them into breakthrough strategies. For example, clearly leverages the organization's key differentiators, incorporating them into solid short and long-term strategies. Leverage industry, market, and other external business factors when making decisions. Identifies and uses key financial indicators necessary to measure business and organization performance. Responds effectively to new challenges and market needs. Continually looking for ways to improve processes, products, and services. Anticipates and overcomes resistance to change, providing a compelling business case.
Analytical Driven
Outstanding logical and structural thinking, ability to quickly identify and define business questions and frame key issues. Structure problems, and define and implement actions in ambiguous situations with strong qualitative and quantitative analytical skills, including marketing sizing/projection, customer segmentation, financial modeling, scenario planning and assessment, value analysis, etc.
Drives Results
Translates business strategies into clear objectives and tactics. Establish a management operating system that drives progress and accountability. Conveys a sense of urgency when dealing with significant issues. Consistently achieves results, even under tough circumstances. For example, fosters organization-wide enthusiasm to surmount obstacles; inspires people to achieve results, even when the path ahead is difficult. Champions a results-focused culture focused on meaningful tasks and energetic action.
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
The successful candidate will have a minimum of 15 years’ experience in strategic management and leadership across company functions directing substantial resources over long-time frames Leading regional and cross functional teams navigated a matrix organization and delivered results through matrix reports.
Required Qualifications:
•15+ years’ experience in or a combination of Strategy, Marketing Management, Commercial Excellence, Business Development Domain experience.
•Operational experience beyond strategy, e.g. prior roles in B2B sales & marketing, business development, and other client-facing organizations would be a plus.
•Ability to influence peer group as well as leadership, forge solid relationships across organization, and manage multiple stakeholders.
•Minimum 10 years’ experience leading people.
Preferred Qualifications:
•Financial acumen necessary for decision making on investment strategies and priorities.
•Highly self-motivated with can-do attitude, strong sense of ownership, assertive, energetic, with superior communication and people influencing skills.
•Have a passion for new technologies and industries. Quick learner.
•Experience operating in a complex/ matrix org and ability to develop and maintain effective relationships (external / internal) or navigating a matrix organization and delivered results through matrix reports.
Critical Skills:
•Strategic Planning and data analysis
•Go to Market Strategy and Value Proposition
•Coaching / Talent Development
•Drive to achievement.
•Customer-centric mindset
•High emotional intelligence and relationship-building ability
EDUCATION
The successful candidate will have a bachelor’s degree. An MBA is ideal.
Skills Required
- 15+ years experience in Strategy, Marketing Management, Commercial Excellence, Business Development or a combination
- Minimum 10 years managing and leading people
- Experience leading regional and cross-functional teams in a matrix organization and delivering results through matrix reports
- Demonstrated strategic planning, market analysis, and data-driven decision making
- Proven key account management and go-to-market strategy experience
- Bachelor's degree
- Operational experience in B2B sales, marketing, business development or other client-facing roles
- MBA
- Financial acumen for investment and prioritization decisions
- High emotional intelligence, stakeholder management and strong communication/influencing skills
Honeywell Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Honeywell and has not been reviewed or approved by Honeywell.
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Retirement Support — Retirement benefits are anchored by a strong 401(k) match with clear vesting and annual funding mechanics. Plan administration and education resources further reinforce long‑term savings support.
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Leave & Time Off Breadth — Time away provisions include company holidays, flexible vacation for many exempt roles, and paid sick time. These policies contribute meaningful breadth beyond base pay.
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Parental & Family Support — Paid parental leave is available to all parents with flexible usage options, and certain family‑building supports are included. Birth mothers can coordinate leave with short‑term disability for extended coverage.
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