SR DIRECTOR OF MARKETING

Sr. Director of Marketing

Salary Range: $130,000 - $145,000

Help Us Build Brands That Drive Growth, Connection & Guest Loyalty

At LM Restaurants, we believe marketing is more than promotion — it’s storytelling, connection, and the engine that drives guest loyalty and business growth. Every campaign, every message, and every guest touchpoint shapes how people experience our brands.

We’re looking for a Director of Marketing who will lead this work across our growing portfolio of restaurant brands. This leader will be responsible for building and executing enterprise-wide marketing strategies that drive traffic, strengthen brand identity, and deliver measurable business results.

We are looking for a leader who can think creatively, act decisively, and thrive in a fast-paced, multi-unit restaurant environment where no two days look the same.

What You’ll Do

• Partner with executive leadership to define and execute marketing strategies that support company growth, mission, and brand direction.
• Develop KPIs and success measures across multiple business units aligned with revenue, traffic, and guest engagement goals.
• Monitor industry trends, guest behavior, and competitive activity to inform strategy and positioning.
• Lead development and execution of integrated marketing plans across multiple restaurant brands and business units.
• Translate campaigns into clear, actionable plans with defined timelines, deliverables, and ownership.
• Coordinate priorities across brands to maximize impact, efficiency, and consistency.
• Oversee execution across digital, social, local store marketing, promotions, and community engagement channels.
• Own and manage the overall marketing budget, ensuring strategic allocation of resources to maximize ROI and growth.
• Lead, coach, and develop a team of three Senior Marketing Managers while building strong external agency and vendor partnerships.
• Partner cross-functionally with Operations, Finance, HR, Training, Culinary, and Executive Leadership to support business priorities, including openings and brand initiatives.

What We’re Looking For

• 5+ years of progressive marketing leadership experience, preferably in multi-unit restaurant, hospitality, franchise, or retail environments.
• Experience leading marketing managers or multi-level teams.
• Strong background in brand strategy, campaign execution, and performance marketing.
• Proven experience managing marketing budgets and vendor/agency relationships.
• Ability to balance strategic thinking with hands-on execution.
• Strong leadership, communication, and cross-functional influencing skills.
• Highly analytical, with the ability to turn data into actionable insights.
• Comfortable working in a fast-paced, evolving, multi-brand environment.

Why You’ll Love It Here

• Competitive salary based on experience
• Comprehensive Medical, Dental, and Vision Insurance
• Company-Paid Short-Term Disability and Life Insurance
• 401(k) with Company Contribution up to 4%
• Paid Time Off & Flexible Scheduling
• Generous Employee Dining Discounts
• Tuition Reimbursement Program

About LM Restaurants

LM Restaurants is a family-owned hospitality company rooted in the belief that great people are the foundation of great hospitality. We proudly operate distinctive restaurant concepts across the Southeast, each committed to exceptional food, genuine hospitality, and meaningful community connection.

LM Restaurants is an equal opportunity employer. We do not discriminate against employees or applicants based on any protected status under federal, state, or local law. This policy applies to all aspects of employment, including hiring, compensation, promotion, training, discipline, termination, and benefits.