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The Role
Leads B2B demand generation, ABM, GTM campaigns, marketing operations, revenue analytics, marketing technology, brand governance, vendor management, budgets, procurement, and a remote marketing operations team. Drives pipeline growth, optimizes marketing systems and ROI measurement, ensures compliant external communications, and aligns marketing execution with company revenue goals.
Summary Generated by Built In
The Sr Director, Marketing is a strategic and operational leader responsible for driving demand generation, executing major marketing campaigns, and overseeing the marketing technology and revenue operations infrastructure. Combining growth-focused initiatives with rigorous operational execution, this role ensures that go-to-market (GTM) campaigns and marketing operations align with company-wide revenue goals. Leading a remote team, the Sr Director manages critical vendor relationships, oversees departmental budgets, and maintains strict brand governance across all external marketing deliverables.Key ResponsibilitiesDemand Generation & Campaign Execution
Requirements
- Translate overarching marketing strategies into actionable, cohesive demand generation campaigns that drive pipeline growth.
- Lead business development and account-based marketing (ABM) initiatives to support customer acquisition and revenue goals.
- Manage the execution of major organizational go-to-market (GTM) rollouts, ensuring alignment with sales objectives.
- Oversee revenue operations, establishing processes and metrics to track marketing performance and ROI across the customer lifecycle.
- Manage and optimize the marketing technology stack, including platforms for outreach, intent data, and content analytics (e.g., Outreach, Demandbase, SEMRush, PathFactory).
- Lead vendor evaluations, negotiate contracts, and manage software renewals to ensure system efficiency.
- Implement the governance model for client-facing product communications and marketing materials.
- Review and approve external-facing content to ensure factual correctness, clarity, and strict alignment with Ansira brand standards.
- Lead, mentor, and develop a remote team of marketing and operations professionals.
- Own and manage the marketing operations budget, tracking Budget vs. Actuals (BVA) and overseeing the procurement process (e.g., generating POs, approving invoices).
- Drive operational follow-through by assigning clear task ownership, implementing targeted follow-ups, and managing project timelines.
Requirements
- Extensive leadership experience in B2B Marketing, Demand Generation, and Revenue Operations.
- Proven track record of executing high-stakes marketing campaigns.
- Deep expertise in marketing technology stacks (e.g., Outreach, Demandbase, SEMrush) and software vendor management.
- Strong financial acumen with experience managing departmental budgets and procurement processes.
- Exceptional project management, analytical, and strategic thinking capabilities.
- Commitment to producing clear, jargon-free, and brand-compliant messaging.
Skills Required
- Extensive leadership experience in B2B marketing, demand generation, and revenue operations
- Proven track record executing high-stakes marketing campaigns
- Deep expertise in marketing technology stacks, including Outreach, Demandbase, and SEMrush
- Experience with software vendor management
- Strong financial acumen and experience managing departmental budgets
- Experience managing procurement processes
- Exceptional project management, analytical, and strategic thinking capabilities
- Ability to produce clear, jargon-free, brand-compliant messaging
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The Company
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
