The Role
Lead and scale full-funnel DTC marketing: strategy, media, go-to-market, brand, product marketing, segmentation, and martech. Build and manage a high-performing team, set KPIs, collaborate cross-functionally, and use data-driven decision-making to drive demand and growth.
Summary Generated by Built In
About Achieve Test Prep
Achieve Test Prep's mission is to make higher education more accessible and affordable for working adults. Achieve offers live, online instruction, 1-on-1 tutoring and mentoring, and flexible course schedules that empower non-traditional college students to test out of college credits and earn higher level professional licenses.
NOTICE: It is essential to attempt the pre-screeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position.
Role Overview
As the Snr Director of Marketing, you will be a key leader reporting to the COO and sitting on the executive team. You may be a rising Director or a newer VP that still loves to get their hands dirty, and would relish an opportunity to build and lead a small but mighty Marketing department while growing your strategic acumen over time. You’re passionate about building a high performing, collaborative team and savvy at building the operations needed to accelerate demand and growth. You will be responsible for full funnel DTC programs and media strategies that drive brand awareness, consideration, and preference throughout the buyer’s journey.
Of critical importance to this role is the ability to leverage data. You will need to make data-driven decisions that ensure short and long-term goals supporting customer satisfaction, brand loyalty, and financial objectives. You can explain the logic of these decisions clearly, building consensus within the organization and enabling the Marketing team to leverage data in their roles.
In addition, you will be responsible for recruiting and developing talented marketing professionals in addition to frequent collaboration with Sales, Customer Success, and Product to ensure we bring accurate yet engaging messaging and experiences to the market.
Responsibilities
- Lead the strategy, planning and execution of DTC marketing campaigns to generate interest and leads
- Manage and invest the marketing budget with an owner’s mindset
- Collaborate with senior leadership, Sales, Marketing, and external partners to develop and deploy comprehensive, multi-channel marketing plans that are designed to educate, attract, and engage potential customers
- Manage go-to-market planning and execution, including leading pricing, packaging, creative execution and messaging strategies with Sales and eLearning teams.
- Integrate sales enablement into the marketing process, ensuring cohesion and excellence throughout the buyer’s journey.
- Build, inspire, lead, and champion a high-performing marketing organization that delivers against KPIs.
- Develop KPIs and set clear expectations in support of employee performance review that balances career and skill development with recognition and accountability.
- Be curious about AI applications in Marketing and able to guide the adoption of new technologies.
- Be accountable for improving internal and external communications.
- Build a culture of safety, integrity, empowerment and stewardship; effectively convey Achieve Test Prep as a brand worthy of customer trust.
- Experiment early and often to understand the impact of new ideas and scale what works
- Learn and deploy best practices that ensure we stay at the cutting edge of media strategy, planning, execution
- Lead the development of new channel marketing strategies and programs.
- Develop a customer segmentation framework and utilize segmentation to identify growth opportunities.
- Make strategic and tactical recommendations to improve website design and performance
- Manage our brand and reputation across all media channelsOversee generation of monthly and quarterly KPI reports summarizing spend and results
Desired Qualifications
- 7 or more years of marketing experience, with a minimum of 2 years leading high-performing marketing teams
- Prior success in DTC channels with a deep understanding of digital marketing and ecommerce
- Highly proficient with mar-tech & marketing automation to scale execution
- Strong brand-building experience tied back to overall financial targets and company performance
- Experience in product marketing (messaging, product launches, strategy, etc.)
- Expert knowledge of metrics that measure marketing effectiveness and able to leverage them to drive decision-making
- Excellent communicator and cross-functional collaborator
NOTICE: It is essential to attempt the pre-screeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position.
Job Details
- Type: Full-Time
- Schedule: Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day.
- Remote: 100% Online
Skills Required
- Complete pre-screeners during application
- 7+ years of marketing experience with at least 2 years leading marketing teams
- Proven success in DTC channels and deep understanding of digital marketing and ecommerce
- Highly proficient with mar-tech and marketing automation platforms
- Brand-building experience tied to financial targets and company performance
- Experience in product marketing including messaging and product launches
- Expert knowledge of metrics measuring marketing effectiveness and data-driven decision making
- Excellent communication and cross-functional collaboration skills
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The Company
What We Do
Achieve Test Prep is committed to providing academic excellence, online credit-by-exam programs and customized RN and BSN bridge plans for medical professionals seeking to advance their careers. ATP provides students a traditional classroom atmosphere ONLINE with the speed of credit-by-examination. This program helps students to "test-out" of required nursing pre-req classes to achieve their Associates in Nursing or BSN and prepares them for their Registered Nursing Licensing Exam (NCLEX). The examinations and accreditations are administered independently by Excelsior College, DSST, UExcel or CLEP. ATP is the tutoring institute that provides the materials, instructors, and structure to properly prepare students to easily and successfully pass all the examinations. ATP strives to set the benchmark for overall value by providing live, classroom-based online interactive, instructor-led courses offering unique benefits compared to traditional education. We currently offer Nationwide online learning.
