Sr. Director, Marketing GTM Operations

Reposted 12 Days Ago
Hiring Remotely in Austin, TX
Remote or Hybrid
Senior level
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
We're putting AI to work for people.
The Role
The Sr. Director of Marketing GTM Operations will lead the operation strategies, integrating AI and enhancing collaboration between Marketing and Sales to drive revenue growth.
Summary Generated by Built In
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We're looking for a bold leader to shape our Marketing GTM Operations team. In this role, you'll make sure our marketing and sales engines work seamlessly - fixing friction, streamlining processes, and teaming up with Sales and Tech to bring smart automation to life. At the same time, your team will lead one of the biggest shifts in how we work: moving from leads to buying groups, and from activity to real revenue impact. Your job is to connect the dots across Marketing, Sales, and Technology so great programs turn into pipeline, revenue, and growth.
Key Responsibilities
  • Cut through complexity in the marketing value chain. Streamline how Marketing operates end-to-end, making processes faster, simpler, and easier to scale. Work side by side with Sales and GTM teams to keep opportunity progression seamless and impactful.
  • Lead GTM transformation. Embed major shifts, like moving from lead-centric to buying group-based opportunity qualification, into clear, repeatable processes that redefine how Marketing and Sales connect.
  • Translate business needs into technology solutions. Use deep knowledge of Marketing and Sales to partner with Digital and Tech teams, turning business requirements into automation and AI solutions that reduce friction and elevate execution.
  • Design and maintain GTM frameworks. Own the operational models - intake, routing, and progression processes -that directly tie Marketing programs to pipeline impact.
  • Drive account segmentation. Define, operationalize, and continuously refine account segments with Sales, Marketing, and GTM teams to ensure the right focus, coverage, and execution. .
  • Unblock and accelerate execution. Lead cross-functional efforts with Sales and Marketing to resolve bottlenecks, close process gaps, and keep teams moving at pace.
  • Continuously improve through feedback and results. Regularly evaluate whether processes are delivering the right outcomes by monitoring performance and listening to employee feedback-refining and simplifying as needed.

Qualifications
What You Bring
  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • 12+ years in marketing operations, sales operations, GTM strategy, process leadership, or related fields, including 3+ years in senior leadership.
  • Deep understanding of B2B marketing and sales ecosystems-including campaign execution, lead management, account segmentation, sales development, and CRM/marketing automation.
  • Proven track record leading operational transformations in enterprise or high-growth settings, ideally including shifts to opportunity-centric or buying group-based models.
  • Knowledge of Forrester's B2B Revenue Waterfall, Demand Unit/Buying Group frameworks, or similar models.
  • Strong process leadership skills-able to diagnose complexity, design scalable solutions, and deliver operational excellence.
  • Strategic thinker with a bias for action, equally comfortable shaping GTM strategy and driving day-to-day execution.
  • Exceptional collaborator and communicator, skilled at aligning cross-functional stakeholders and influencing at the executive level.
  • Familiarity with the Adobe stack and GTM tools such as Demandbase, ZoomInfo, Outreach.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Top Skills

Adobe Stack
Ai Tools
CRM
Demandbase
Marketing Automation
Outreach
Zoominfo

What the Team is Saying

Brady
Hasan
Jamil
Shanequa
Katya
Alexander
Jaime
Pat
Suzanne
Viviana
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Santa Clara, CA
27,000 Employees
Year Founded: 2004

What We Do

As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the defining enterprise software company of the 21st century (or "DESCO21C," as we like to call it).

With more than 8,100+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™.

Explore your future career with us, visit www.servicenow.com/careers.

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company , you can grow can grow your career faster.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

ServiceNow Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible
Company Office Image
HQSanta Clara, CA
CR
Singapore
Company Office Image
JP
Company Office Image
Addison, TX
Amsterdam, NL
Atlanta, GA
Auckland, NZ
Austin, TX
Bangkok, TH
Company Office Image
Bengaluru, IN
Berlin, DE
Company Office Image
Brisbane, QLD
Brussels, BE
Company Office Image
Canberra, AU
Chesterfield, MO
Company Office Image
Chicago, IL
Ciudad de México, MX
Company Office Image
Denver, CO
Company Office Image
Dublin, IE
Düsseldorf, DE
Franklin, TN
Gothenburg, SE
South Korea
Helsinki, FI
Houston, TX
Company Office Image
Hyderabad, IN
Issy-les-Moulineaux, FR
Johannesburg, ZA
Kirkland, WA
Lausanne, CH
Lille, FR
Company Office Image
London, GB
Los Angeles, CA
Lysaker, NO
Madison, WI
Madrid, ES
Melbourne, AU
Company Office Image
Milan, IT
Milwaukee, WI
Minneapolis, MN
Montréal, QC
Mumbai, IN
Munich, DE
Company Office Image
New York, NY
Company Office Image
Novi, MI
Oberbüren, CH
Orlando, FL
Perth, AU
Petah Tikva, IL
Company Office Image
Pleasanton, CA
Riyadh, SA
Rome, IT
Company Office Image
San Diego, CA
Company Office Image
San Francisco, CA
Company Office Image
Santa Clara, CA
São Paulo, BR
Søborg, DK
Solna, SE
Company Office Image
Staines, GB
Sydney, NSW
Tokyo, JP
Toronto, Ontario
Company Office Image
Vienna, VA
Vienna, AT
Company Office Image
Waltham, MA
Washington, DC
Company Office Image
Wellington, NZ
Learn more

Similar Jobs

ServiceNow Logo ServiceNow

Dir, Global Employee Relations

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
Austin, TX, USA
27000 Employees

ServiceNow Logo ServiceNow

Consultant

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
Austin, TX, USA
27000 Employees

ServiceNow Logo ServiceNow

Consultant

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
Austin, TX, USA
27000 Employees

ServiceNow Logo ServiceNow

Global Industries and Solutions Strategic Initiatives Lead (HCLS)

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
Dallas, TX, USA
26000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account