We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
Nutrafol is seeking a Senior Director, Marketing Analytics & Data Science to bring senior measurement leadership and advanced modeling capability to our marketing analytics function. This role partners with an established marketing analytics team that is actively driving the strategy, roadmap, and cross-functional unification of measurement across brand, growth, and retention.
We're looking for a senior measurement leader with hands-on data science depth to support and elevate an established marketing analytics team. The team owns strategy, roadmap, and cross-functional measurement — you bring technical rigor, modeling depth, and outside experience to accelerate their work.
Responsibilities:
- Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
- Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement.
- AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability.
- Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time.
- Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums.
What success looks like:
- Own the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementality
- Ensures measurement rigor is visibly elevated across the portfolio
- Introduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectiveness
- Manage methodological choices, ensuring they’re well-documented, defensible, and trusted by business stakeholders
Requirements:
- 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions
- Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics
- Hands-on background building or leading MMM and MTA models — with depth to implement, not just oversee
- Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement
- Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation
- Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools
- Experience mentoring analytics talent across measurement and data science
- eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred
- Strong communicator; ability to influence cross-functional teams and Leaders across the organization
- Comfortable as a senior partner supporting a team that owns strategic direction
Preferred:
- Experience applying generative AI or LLMs to analytics workflows (insight generation, automation, self-serve)
- Hands-on knowledge of privacy-resilient measurement approaches (server-side tracking, modeled conversions, data clean rooms)
- Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI)
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
California residents may review our CCPA notice here.
Skills Required
- 10+ years of experience in marketing analytics and measurement roles
- Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics
- Hands-on background building or leading MMM and MTA models
- Strong data science foundation: regression, Bayesian methods, time-series, ML
- Applied AI experience in marketing analytics
- Proficiency in SQL and Python (or R)
- Experience mentoring analytics talent
- eCommerce background required; DTC/subscription preferred
- Strong communicator; ability to influence cross-functional teams
- Experience applying generative AI or LLMs to analytics workflows
- Hands-on knowledge of privacy-resilient measurement approaches
- Familiarity with modern data stack tools and BI platforms
Nutrafol Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nutrafol and has not been reviewed or approved by Nutrafol.
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Affordable Benefits — Feedback suggests medical, dental, and vision coverage come with low employee premiums, enhancing overall value. Health benefits appear to be a notable strength within the package.
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Retirement Support — Feedback suggests a matching 401(k) program strengthens long-term financial security. The presence of an employer match indicates meaningful investment in retirement benefits.
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Strong & Reliable Incentives — Feedback suggests a quarterly bonus program provides clear opportunities for additional earnings. Incentive structures appear to bolster total compensation beyond base pay.
Nutrafol Insights
What We Do
Life happens—and it takes a toll on your hair. Nutrafol is on a mission to prove that natural is not the alternative, it’s the future of hair health. Our co-founders, and many of our current team members, experienced hair thinning and saw an opportunity to grow. Nutrafol couldn’t be just another untested alternative to hair drugs. We had to innovate beyond both hair vitamins and prescriptions. Our team of scientists and doctors take a scientifically rigorous approach to hair wellness research and the use of potent natural ingredients in clinically tested formulas. We believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too. Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
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