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We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
SummaryUEG is looking for a strategic and entrepreneurial leader to drive our Platform and Content Partnerships discipline. This person is deeply immersed in digital culture - they know how YouTube monetizes, what TikTok favors in its algorithm this week, and how creators are shaping the next wave of cultural relevance and consumer behavior, especially among Gen Z and Gen Alpha. They are fluent in the language of the internet, understand the nuance of online communities, and have a sharp sense for what’s culturally resonant - from viral moments to platform-native storytelling trends. You’ll identify opportunities, develop bold ideas, strike breakthrough deals, and help our clients show up meaningfully in the world of streaming, digital, and branded content.
Responsibilities
Platform Partnerships & Innovation:
- Build and lead relationships with a wide range of content platforms - from major players like YouTube, TikTok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, LinkedIn, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal - while staying connected to the content engines and creator ecosystems driving engagement on them (e.g., Spotter, Jellysmack, Ensemble).
- Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds.
- Negotiate and close platform/content-led deals that unlock distribution advantages, creator access, and compelling IP.
Strategy, Ideation & Business Development:
- Develop insight-driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments.
- Pitch ideas directly both toour clients and platforms, bringing both storytelling and business savvy acumen to the table.
- Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams.
Project & Client Leadership:
- Oversee and work with a team responsible for the execution of partnership-driven campaigns - from concept to deal to launch, working with our broader team
- Act as a senior-level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results.
- Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform-led programs.
Team & Organizational Impact:
- Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning.
- Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations.
- Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next.
Who You Are:
- A culturally in-tune, platform-fluent dealmaker who understands the business of influence, content, and internet culture, all through the lens of partnerships, curation and deal-development.
- Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord, and other emerging digital platforms — and how brands can show up authentically and impactfully.
- 7+ years of experience in partnerships, content strategy, entertainment, digital media, or agency-side roles.
- Proven success developing, pitching, and closing innovative branded content or creator-driven partnerships.
- Comfortable navigating IP, business affairs, and media distribution dynamics.
- An excellent communicator, creative thinker, and proactive collaborator.
- Entrepreneurial, ambitious, and plugged into what’s next.
$80,000 - $120,000 per year
#LI-IR1
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
Skills Required
- 7+ years of relevant experience in entertainment partnerships, brand partnerships, business development, integrated marketing, sponsorships, content, or related fields.
- Experience within a leading talent, entertainment, representation, or brand-focused agency environment.
- Deep knowledge of the entertainment ecosystem across film, television, streaming, gaming, digital platforms, branded content, and culture.
- Proven experience developing, pitching, negotiating, and closing partnership opportunities.
- Established relationships with studios, networks, streamers, gaming companies, platforms, rights holders, talent, and creators.
- Ability to serve as a senior strategic advisor and work directly with senior clients and multiple stakeholders.
- Comfort navigating deal structures, rights, IP, and business affairs.
- Strong storytelling, presentation, and relationship-building skills.
- Experience mentoring and developing junior team members.
- Commercial mindset with demonstrated ability to identify and drive new revenue streams.
Edelman Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.
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Healthcare Strength — Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
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Flexible Benefits — Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
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Retirement Support — Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.
Edelman Insights
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
