Sr. Director, Digital Engagements & Strategy

DCI Marketing, Inc.

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

Responsible for developing and leading digital product strategy. The role requires an innovator, a trendsetter, and a progressive thinker who can connect the digital experience to all aspects of our client’s business and drive growth opportunities.

• Lead the strategic marketing and development of innovative and relevant digital products and platforms that drive measurable value to retailers and brands.
• Leverage insights, data and analytics, to develop product strategies and roadmaps that drive design, evolution, and innovation.
• Clear oversite of LiveGuide product roadmap and approval authority as key member of software development committee for any future product enhancements and features.
• Provide creative direction, lead ideation, and facilitate brainstorming sessions.
• Build and present strategic plans internally and to current and potential customers.
• Develop promotional and marketing materials, ROI – based case studies, and other communications to support product sales and usage.
• Establish KPI’s to drive the development of product reporting and analytics, regularly review product reports and ad hoc queries to glean insights and identify areas of risk and opportunity.
• Maintain a broad knowledge of the data and analytics landscape.
• Benchmark our current and potential solutions against the competition.   Help drive our market map.
• Collaborate closely with our clients, account teams, digital development, and creative teams to ensure voice of the customer is captured and driving solution development, execution, and continuous improvement.
• Remain abreast of current trends and developments, translate trends to the product portfolio and articulate trends to the broader team.
• Serve as a go-expert on all emerging technology:  Web, Mobile Web, Mobile App, Beacons, BOPIS, Interactive Displays, Instore Social Media.
• Maintain a high level of technical knowledge in software development, specifically retail platforms and applications.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], and please be sure to include the title and the location of the position for which you are applying.