Sr Director, Consumer Analytics

Reposted 3 Days Ago
Be an Early Applicant
Camden, NJ, USA
In-Office
200K-288K Annually
Senior level
Food
The Role
As a Sr Director of Consumer Analytics, you will lead insights into consumer behavior, manage a team, and influence senior leadership with data-driven strategies to enhance business performance.
Summary Generated by Built In

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here… 

As the Sr Director, Business Intelligence you'll be a key architect across the enterprise for understanding consumer behavior, the marketplace, macro trends and what it all means for our $10B business.  Home to some of the most iconic brands—Goldfish, Pepperidge Farm, Campbell's Soup, Prego, RAO's, Snyder's, and others. You'll set the vision and lead transforming business results with syndicated panel, POS and other secondary data sources with actionable insight. You will also architect the future of how we leverage buyer behavioral data including AI implementation, standardization of reporting and analytics, defining best practices, and elevating organizational capabilities in data analytics and storytelling with data. 

Performs analysis and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market penetration, market practices and sales trends. Research market conditions to determine potential sales of a product. 

What you will do… 
•    Proactively identify and share growth opportunities based on expertise of analytic capabilities, category insights, and depth of business knowledge. 
•    Distill disparate data and insights into meaningful narratives that influence our most senior leaders including the CEO, CFO, Investor relations, Division Presidents, CMO, CGO and Head of Insights.
•    Manage a team of internal and external experts to be experts in the data, analytic techniques, reporting and integration of data into holistic insights.
•    Envision, build, and drive integration of best practices as well as core capabilities across the Enterprise with foresight in analytics and behavior. Resulting in democratized insights through automation and standardization of reporting and analytics. 
•    Build a team culture grounded in curiosity, continuous learning, thought leadership, and mastery of Insights & Analytics skills. 
•    Drive a deep human knowledge of consumers, humanizing data leveraging empirical, evidence-based marketing best practices. 
•    Live the Campbells core values of care, character, creativity, competitiveness, and collaboration.
•    Execute with excellence by understanding the business, driving insights to action, maximizing vendor partners, and helping steer the enterprise Insights & Analytics team. 

Who you will work with… 

  • You will manage a team of 7 internal employees and 10+ external contractors, be a member of the Enterprise Insights & Analytics leadership team, and report to the enterprise Head of Insights. 

What you bring to the table… (Must Have) 

•    Minimum 12 years of experience across Analytics, Insights, with a strong preference for CPG and Food experience (3+ years at a Director or Sr Director level within CPG, 5+ years VP experience vendor side)
•    Bachelor's degree in a relevant field such as Marketing, Statistics, Economics, Business Administration, Data Science, or a related discipline is required. Master's degree preferred.
•    Proven experience managing senior managers, preferably at the enterprise level.
•    Proven track record influencing senior leadership with sharp, strategic insight, and executive presence. 
•    A mix of rigor and creativity—deep mastery of analytic approaches paired with the ability to tell compelling stories that bring the human to life through understanding individual behavior.
•    Strategic fluency—the ability to see both the big picture and the human truth behind the numbers.
•    High efficiency and task management – Expert at managing several projects simultaneously without sacrificing quality or timing.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$200,100-$287,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Skills Required

  • Minimum 12 years of experience across Analytics and Insights
  • 3+ years at a Director or Sr Director level within CPG
  • 5+ years VP experience vendor side
  • Bachelor's degree in Marketing, Statistics, Economics, Business Administration, Data Science, or a related discipline
  • Master's degree preferred
  • Proven experience managing senior managers
  • Proven track record influencing senior leadership
  • Expert at managing several projects simultaneously
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The Company
HQ: Camden, NJ
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well. We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today. Campbell’s Foodservice. Made to Serve®.

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